{"id":"youtube:oj1TP63OmEI","source":"youtube","sourceId":"oj1TP63OmEI","account":"robotostudio","type":"video","title":"Sanity Everything NYC 2026 recap: every feature announced","body":"A walkthrough of everything announced at Sanity's Everything NYC 2026 event, covering Knowledge Bases, Workflows, Content Variants, Durable Functions, Blueprints, Project Horizon and Resonance.","bodyFormat":"text","sourceUrl":"https://www.youtube.com/watch?v=oj1TP63OmEI","canonicalUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced","sourceUrls":["https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"],"authorIds":[],"publishedAt":"2026-09-18T00:00:00.000Z","checkedAt":"2026-10-26T04:00:25.839Z","language":"en","visibility":"public","topics":["sanity","nextjs","ai"],"gaps":[],"segments":[{"id":"segment-1","startMs":4390,"endMs":4400,"text":"Hey, how's it going? I hope you're"},{"id":"segment-2","startMs":4400,"endMs":6150,"text":"Hey, how's it going? I hope you're\nhaving a great day. So, first of all,"},{"id":"segment-3","startMs":6150,"endMs":6160,"text":"having a great day. So, first of all,"},{"id":"segment-4","startMs":6160,"endMs":7510,"text":"having a great day. So, first of all,\nyou might notice the jacket. Look at"},{"id":"segment-5","startMs":7510,"endMs":7520,"text":"you might notice the jacket. Look at"},{"id":"segment-6","startMs":7520,"endMs":8870,"text":"you might notice the jacket. Look at\nthis cool little thing. Cool little"},{"id":"segment-7","startMs":8870,"endMs":8880,"text":"this cool little thing. Cool little"},{"id":"segment-8","startMs":8880,"endMs":12470,"text":"this cool little thing. Cool little\nnumber. Let me show you this. You ready?"},{"id":"segment-9","startMs":12470,"endMs":12480,"text":"number. Let me show you this. You ready?"},{"id":"segment-10","startMs":12480,"endMs":15829,"text":"number. Let me show you this. You ready?\nSanity Pioneer 2026. Very happy about"},{"id":"segment-11","startMs":15829,"endMs":15839,"text":"Sanity Pioneer 2026. Very happy about"},{"id":"segment-12","startMs":15839,"endMs":18310,"text":"Sanity Pioneer 2026. Very happy about\nthat. Um, so thanks everybody at Sanity."},{"id":"segment-13","startMs":18310,"endMs":18320,"text":"that. Um, so thanks everybody at Sanity."},{"id":"segment-14","startMs":18320,"endMs":21109,"text":"that. Um, so thanks everybody at Sanity.\nReally appreciate it. Great event. Um, I"},{"id":"segment-15","startMs":21109,"endMs":21119,"text":"Really appreciate it. Great event. Um, I"},{"id":"segment-16","startMs":21119,"endMs":22790,"text":"Really appreciate it. Great event. Um, I\nwant to share my thoughts about it. So,"},{"id":"segment-17","startMs":22790,"endMs":22800,"text":"want to share my thoughts about it. So,"},{"id":"segment-18","startMs":22800,"endMs":25109,"text":"want to share my thoughts about it. So,\neverything NYC first of all, Wild"},{"id":"segment-19","startMs":25109,"endMs":25119,"text":"everything NYC first of all, Wild"},{"id":"segment-20","startMs":25119,"endMs":26150,"text":"everything NYC first of all, Wild\nlanding page. I don't know if you've"},{"id":"segment-21","startMs":26150,"endMs":26160,"text":"landing page. I don't know if you've"},{"id":"segment-22","startMs":26160,"endMs":27269,"text":"landing page. I don't know if you've\nplayed around with it, but it actually"},{"id":"segment-23","startMs":27269,"endMs":27279,"text":"played around with it, but it actually"},{"id":"segment-24","startMs":27279,"endMs":29910,"text":"played around with it, but it actually\nhas like a full AI agent for this. So,"},{"id":"segment-25","startMs":29910,"endMs":29920,"text":"has like a full AI agent for this. So,"},{"id":"segment-26","startMs":29920,"endMs":32069,"text":"has like a full AI agent for this. So,\nuh, where is the event? Don't know if"},{"id":"segment-27","startMs":32069,"endMs":32079,"text":"uh, where is the event? Don't know if"},{"id":"segment-28","startMs":32079,"endMs":33190,"text":"uh, where is the event? Don't know if\nyou played with this, but it's pretty"},{"id":"segment-29","startMs":33190,"endMs":33200,"text":"you played with this, but it's pretty"},{"id":"segment-30","startMs":33200,"endMs":35270,"text":"you played with this, but it's pretty\ncool. And you might be wondering how all"},{"id":"segment-31","startMs":35270,"endMs":35280,"text":"cool. And you might be wondering how all"},{"id":"segment-32","startMs":35280,"endMs":37110,"text":"cool. And you might be wondering how all\nof this stuff works behind the scenes,"},{"id":"segment-33","startMs":37110,"endMs":37120,"text":"of this stuff works behind the scenes,"},{"id":"segment-34","startMs":37120,"endMs":38310,"text":"of this stuff works behind the scenes,\nwhich we're going to talk about in a"},{"id":"segment-35","startMs":38310,"endMs":38320,"text":"which we're going to talk about in a"},{"id":"segment-36","startMs":38320,"endMs":41110,"text":"which we're going to talk about in a\nsecond as well. Conference is at Pioneer"},{"id":"segment-37","startMs":41110,"endMs":41120,"text":"second as well. Conference is at Pioneer"},{"id":"segment-38","startMs":41120,"endMs":42790,"text":"second as well. Conference is at Pioneer\nWorks. Pioneer Works is wild, by the"},{"id":"segment-39","startMs":42790,"endMs":42800,"text":"Works. Pioneer Works is wild, by the"},{"id":"segment-40","startMs":42800,"endMs":43830,"text":"Works. Pioneer Works is wild, by the\nway. I don't know if anybody's ever been"},{"id":"segment-41","startMs":43830,"endMs":43840,"text":"way. I don't know if anybody's ever been"},{"id":"segment-42","startMs":43840,"endMs":45510,"text":"way. I don't know if anybody's ever been\nthere, but it's a really, really cool"},{"id":"segment-43","startMs":45510,"endMs":45520,"text":"there, but it's a really, really cool"},{"id":"segment-44","startMs":45520,"endMs":49029,"text":"there, but it's a really, really cool\nplace. Um, there's also an amazing light"},{"id":"segment-45","startMs":49029,"endMs":49039,"text":"place. Um, there's also an amazing light"},{"id":"segment-46","startMs":49039,"endMs":51270,"text":"place. Um, there's also an amazing light\nshow or an amazing like live art"},{"id":"segment-47","startMs":51270,"endMs":51280,"text":"show or an amazing like live art"},{"id":"segment-48","startMs":51280,"endMs":52790,"text":"show or an amazing like live art\ninstallation that was there that was"},{"id":"segment-49","startMs":52790,"endMs":52800,"text":"installation that was there that was"},{"id":"segment-50","startMs":52800,"endMs":54869,"text":"installation that was there that was\nreally cool. So, I really like this"},{"id":"segment-51","startMs":54869,"endMs":54879,"text":"really cool. So, I really like this"},{"id":"segment-52","startMs":54879,"endMs":56709,"text":"really cool. So, I really like this\naesthetic they're going for. And I have"},{"id":"segment-53","startMs":56709,"endMs":56719,"text":"aesthetic they're going for. And I have"},{"id":"segment-54","startMs":56719,"endMs":58150,"text":"aesthetic they're going for. And I have\nnoticed, I don't know if anybody else is"},{"id":"segment-55","startMs":58150,"endMs":58160,"text":"noticed, I don't know if anybody else is"},{"id":"segment-56","startMs":58160,"endMs":61029,"text":"noticed, I don't know if anybody else is\nin the same boat, that Sanity's like"},{"id":"segment-57","startMs":61029,"endMs":61039,"text":"in the same boat, that Sanity's like"},{"id":"segment-58","startMs":61039,"endMs":64149,"text":"in the same boat, that Sanity's like\ndesign game has been going"},{"id":"segment-59","startMs":64149,"endMs":64159,"text":"design game has been going"},{"id":"segment-60","startMs":64159,"endMs":66870,"text":"design game has been going\nreal high. It's looking really cool. So,"},{"id":"segment-61","startMs":66870,"endMs":66880,"text":"real high. It's looking really cool. So,"},{"id":"segment-62","startMs":66880,"endMs":68469,"text":"real high. It's looking really cool. So,\nlet's start from this. Let's talk about"},{"id":"segment-63","startMs":68469,"endMs":68479,"text":"let's start from this. Let's talk about"},{"id":"segment-64","startMs":68479,"endMs":69750,"text":"let's start from this. Let's talk about\nSo, this is the page. If you haven't"},{"id":"segment-65","startMs":69750,"endMs":69760,"text":"So, this is the page. If you haven't"},{"id":"segment-66","startMs":69760,"endMs":71590,"text":"So, this is the page. If you haven't\nseen it, there is an everything 2026"},{"id":"segment-67","startMs":71590,"endMs":71600,"text":"seen it, there is an everything 2026"},{"id":"segment-68","startMs":71600,"endMs":73750,"text":"seen it, there is an everything 2026\nrecap. I'm just going to go straight fly"},{"id":"segment-69","startMs":73750,"endMs":73760,"text":"recap. I'm just going to go straight fly"},{"id":"segment-70","startMs":73760,"endMs":75350,"text":"recap. I'm just going to go straight fly\noff the handle and tell you exactly what"},{"id":"segment-71","startMs":75350,"endMs":75360,"text":"off the handle and tell you exactly what"},{"id":"segment-72","startMs":75360,"endMs":77190,"text":"off the handle and tell you exactly what\nI think of everything on here. Let's"},{"id":"segment-73","startMs":77190,"endMs":77200,"text":"I think of everything on here. Let's"},{"id":"segment-74","startMs":77200,"endMs":78950,"text":"I think of everything on here. Let's\nstart with knowledge bases. Um,"},{"id":"segment-75","startMs":78950,"endMs":78960,"text":"start with knowledge bases. Um,"},{"id":"segment-76","startMs":78960,"endMs":80710,"text":"start with knowledge bases. Um,\nknowledge basis is an interesting one."},{"id":"segment-77","startMs":80710,"endMs":80720,"text":"knowledge basis is an interesting one."},{"id":"segment-78","startMs":80720,"endMs":82630,"text":"knowledge basis is an interesting one.\nSo, I think this is one of those"},{"id":"segment-79","startMs":82630,"endMs":82640,"text":"So, I think this is one of those"},{"id":"segment-80","startMs":82640,"endMs":86070,"text":"So, I think this is one of those\nmisunderstood things because I didn't"},{"id":"segment-81","startMs":86070,"endMs":86080,"text":"misunderstood things because I didn't"},{"id":"segment-82","startMs":86080,"endMs":87910,"text":"misunderstood things because I didn't\ninitially know what this was going to"},{"id":"segment-83","startMs":87910,"endMs":87920,"text":"initially know what this was going to"},{"id":"segment-84","startMs":87920,"endMs":90310,"text":"initially know what this was going to\nbe, but effectively if you have used the"},{"id":"segment-85","startMs":90310,"endMs":90320,"text":"be, but effectively if you have used the"},{"id":"segment-86","startMs":90320,"endMs":93109,"text":"be, but effectively if you have used the\nsanity context thing, it's kind of"},{"id":"segment-87","startMs":93109,"endMs":93119,"text":"sanity context thing, it's kind of"},{"id":"segment-88","startMs":93119,"endMs":95990,"text":"sanity context thing, it's kind of\nsimilar, but this is far better at"},{"id":"segment-89","startMs":95990,"endMs":96000,"text":"similar, but this is far better at"},{"id":"segment-90","startMs":96000,"endMs":97990,"text":"similar, but this is far better at\ncreating like a giant pool of"},{"id":"segment-91","startMs":97990,"endMs":98000,"text":"creating like a giant pool of"},{"id":"segment-92","startMs":98000,"endMs":101429,"text":"creating like a giant pool of\ninformation and essentially um being"},{"id":"segment-93","startMs":101429,"endMs":101439,"text":"information and essentially um being"},{"id":"segment-94","startMs":101439,"endMs":103910,"text":"information and essentially um being\nable to get that information and find"},{"id":"segment-95","startMs":103910,"endMs":103920,"text":"able to get that information and find"},{"id":"segment-96","startMs":103920,"endMs":106469,"text":"able to get that information and find\nout where the content gaps are and also"},{"id":"segment-97","startMs":106469,"endMs":106479,"text":"out where the content gaps are and also"},{"id":"segment-98","startMs":106479,"endMs":107990,"text":"out where the content gaps are and also\nfind out what people are looking for"},{"id":"segment-99","startMs":107990,"endMs":108000,"text":"find out what people are looking for"},{"id":"segment-100","startMs":108000,"endMs":109990,"text":"find out what people are looking for\ndepending on the the level of security"},{"id":"segment-101","startMs":109990,"endMs":110000,"text":"depending on the the level of security"},{"id":"segment-102","startMs":110000,"endMs":112469,"text":"depending on the the level of security\nand what you're able to look at um and"},{"id":"segment-103","startMs":112469,"endMs":112479,"text":"and what you're able to look at um and"},{"id":"segment-104","startMs":112479,"endMs":114550,"text":"and what you're able to look at um and\nalso finding inconsistencies which is"},{"id":"segment-105","startMs":114550,"endMs":114560,"text":"also finding inconsistencies which is"},{"id":"segment-106","startMs":114560,"endMs":117830,"text":"also finding inconsistencies which is\nthe most important. Now for the majority"},{"id":"segment-107","startMs":117830,"endMs":117840,"text":"the most important. Now for the majority"},{"id":"segment-108","startMs":117840,"endMs":119749,"text":"the most important. Now for the majority\nof people out there I'm sure at some"},{"id":"segment-109","startMs":119749,"endMs":119759,"text":"of people out there I'm sure at some"},{"id":"segment-110","startMs":119759,"endMs":121749,"text":"of people out there I'm sure at some\npoint you have tried creating a company"},{"id":"segment-111","startMs":121749,"endMs":121759,"text":"point you have tried creating a company"},{"id":"segment-112","startMs":121759,"endMs":124630,"text":"point you have tried creating a company\nportal. Uh pretty much everybody has. We"},{"id":"segment-113","startMs":124630,"endMs":124640,"text":"portal. Uh pretty much everybody has. We"},{"id":"segment-114","startMs":124640,"endMs":126230,"text":"portal. Uh pretty much everybody has. We\nhave we've tried it in a multitude of"},{"id":"segment-115","startMs":126230,"endMs":126240,"text":"have we've tried it in a multitude of"},{"id":"segment-116","startMs":126240,"endMs":128070,"text":"have we've tried it in a multitude of\ndifferent ways. We're actually in the"},{"id":"segment-117","startMs":128070,"endMs":128080,"text":"different ways. We're actually in the"},{"id":"segment-118","startMs":128080,"endMs":130550,"text":"different ways. We're actually in the\nprocess of building a Turboar brain."},{"id":"segment-119","startMs":130550,"endMs":130560,"text":"process of building a Turboar brain."},{"id":"segment-120","startMs":130560,"endMs":132309,"text":"process of building a Turboar brain.\nThis is before knowledge base came out"},{"id":"segment-121","startMs":132309,"endMs":132319,"text":"This is before knowledge base came out"},{"id":"segment-122","startMs":132319,"endMs":133910,"text":"This is before knowledge base came out\nbut knowledge base actually makes it"},{"id":"segment-123","startMs":133910,"endMs":133920,"text":"but knowledge base actually makes it"},{"id":"segment-124","startMs":133920,"endMs":135830,"text":"but knowledge base actually makes it\nbetter but I thought originally it"},{"id":"segment-125","startMs":135830,"endMs":135840,"text":"better but I thought originally it"},{"id":"segment-126","startMs":135840,"endMs":138949,"text":"better but I thought originally it\nscrewed us. Um, but yeah, essentially as"},{"id":"segment-127","startMs":138949,"endMs":138959,"text":"screwed us. Um, but yeah, essentially as"},{"id":"segment-128","startMs":138959,"endMs":140710,"text":"screwed us. Um, but yeah, essentially as\nsoon as you build one of these, it works"},{"id":"segment-129","startMs":140710,"endMs":140720,"text":"soon as you build one of these, it works"},{"id":"segment-130","startMs":140720,"endMs":142229,"text":"soon as you build one of these, it works\nthe exact same way as development. When"},{"id":"segment-131","startMs":142229,"endMs":142239,"text":"the exact same way as development. When"},{"id":"segment-132","startMs":142239,"endMs":143430,"text":"the exact same way as development. When\nsomebody says as soon as you build a"},{"id":"segment-133","startMs":143430,"endMs":143440,"text":"somebody says as soon as you build a"},{"id":"segment-134","startMs":143440,"endMs":145190,"text":"somebody says as soon as you build a\nline of development, it's development"},{"id":"segment-135","startMs":145190,"endMs":145200,"text":"line of development, it's development"},{"id":"segment-136","startMs":145200,"endMs":146869,"text":"line of development, it's development\ndebt because it's just a matter of time"},{"id":"segment-137","startMs":146869,"endMs":146879,"text":"debt because it's just a matter of time"},{"id":"segment-138","startMs":146879,"endMs":149270,"text":"debt because it's just a matter of time\nbefore, you know, systems upgrade, code"},{"id":"segment-139","startMs":149270,"endMs":149280,"text":"before, you know, systems upgrade, code"},{"id":"segment-140","startMs":149280,"endMs":152229,"text":"before, you know, systems upgrade, code\nchanges, things get deleted. Um but"},{"id":"segment-141","startMs":152229,"endMs":152239,"text":"changes, things get deleted. Um but"},{"id":"segment-142","startMs":152239,"endMs":153750,"text":"changes, things get deleted. Um but\nknowledge basis is interesting because"},{"id":"segment-143","startMs":153750,"endMs":153760,"text":"knowledge basis is interesting because"},{"id":"segment-144","startMs":153760,"endMs":155910,"text":"knowledge basis is interesting because\nit kind of has this self- sustaining"},{"id":"segment-145","startMs":155910,"endMs":155920,"text":"it kind of has this self- sustaining"},{"id":"segment-146","startMs":155920,"endMs":158630,"text":"it kind of has this self- sustaining\nelement of it where you can effectively"},{"id":"segment-147","startMs":158630,"endMs":158640,"text":"element of it where you can effectively"},{"id":"segment-148","startMs":158640,"endMs":160949,"text":"element of it where you can effectively\nsay on your website it says that your"},{"id":"segment-149","startMs":160949,"endMs":160959,"text":"say on your website it says that your"},{"id":"segment-150","startMs":160959,"endMs":163750,"text":"say on your website it says that your\npricing is a tenner to do this but on"},{"id":"segment-151","startMs":163750,"endMs":163760,"text":"pricing is a tenner to do this but on"},{"id":"segment-152","startMs":163760,"endMs":165589,"text":"pricing is a tenner to do this but on\nyour database it actually says that your"},{"id":"segment-153","startMs":165589,"endMs":165599,"text":"your database it actually says that your"},{"id":"segment-154","startMs":165599,"endMs":167830,"text":"your database it actually says that your\npricing is 15 quid or on this you know"},{"id":"segment-155","startMs":167830,"endMs":167840,"text":"pricing is 15 quid or on this you know"},{"id":"segment-156","startMs":167840,"endMs":170070,"text":"pricing is 15 quid or on this you know\nlike this documentation site it says"},{"id":"segment-157","startMs":170070,"endMs":170080,"text":"like this documentation site it says"},{"id":"segment-158","startMs":170080,"endMs":173270,"text":"like this documentation site it says\nthat uh your returns are 30 days but on"},{"id":"segment-159","startMs":173270,"endMs":173280,"text":"that uh your returns are 30 days but on"},{"id":"segment-160","startMs":173280,"endMs":175670,"text":"that uh your returns are 30 days but on\nthe actual product page it says 15 days"},{"id":"segment-161","startMs":175670,"endMs":175680,"text":"the actual product page it says 15 days"},{"id":"segment-162","startMs":175680,"endMs":177990,"text":"the actual product page it says 15 days\nwhich one's the right one um so that's"},{"id":"segment-163","startMs":177990,"endMs":178000,"text":"which one's the right one um so that's"},{"id":"segment-164","startMs":178000,"endMs":179430,"text":"which one's the right one um so that's\none thing that knowledge base can do"},{"id":"segment-165","startMs":179430,"endMs":179440,"text":"one thing that knowledge base can do"},{"id":"segment-166","startMs":179440,"endMs":181110,"text":"one thing that knowledge base can do\nvery well but then the other thing that"},{"id":"segment-167","startMs":181110,"endMs":181120,"text":"very well but then the other thing that"},{"id":"segment-168","startMs":181120,"endMs":183110,"text":"very well but then the other thing that\nit can do very well is basically set up"},{"id":"segment-169","startMs":183110,"endMs":183120,"text":"it can do very well is basically set up"},{"id":"segment-170","startMs":183120,"endMs":185830,"text":"it can do very well is basically set up\nan MCP endpoint and then you can have"},{"id":"segment-171","startMs":185830,"endMs":185840,"text":"an MCP endpoint and then you can have"},{"id":"segment-172","startMs":185840,"endMs":188790,"text":"an MCP endpoint and then you can have\npeople hit that MCP endpoint and find"},{"id":"segment-173","startMs":188790,"endMs":188800,"text":"people hit that MCP endpoint and find"},{"id":"segment-174","startMs":188800,"endMs":190309,"text":"people hit that MCP endpoint and find\nout exactly what people are searching"},{"id":"segment-175","startMs":190309,"endMs":190319,"text":"out exactly what people are searching"},{"id":"segment-176","startMs":190319,"endMs":193270,"text":"out exactly what people are searching\nfor. This is really really cool for two"},{"id":"segment-177","startMs":193270,"endMs":193280,"text":"for. This is really really cool for two"},{"id":"segment-178","startMs":193280,"endMs":196149,"text":"for. This is really really cool for two\nreasons. One because cool people are"},{"id":"segment-179","startMs":196149,"endMs":196159,"text":"reasons. One because cool people are"},{"id":"segment-180","startMs":196159,"endMs":198149,"text":"reasons. One because cool people are\nlooking for things on your website and"},{"id":"segment-181","startMs":198149,"endMs":198159,"text":"looking for things on your website and"},{"id":"segment-182","startMs":198159,"endMs":200390,"text":"looking for things on your website and\nyou've given them basically a way to"},{"id":"segment-183","startMs":200390,"endMs":200400,"text":"you've given them basically a way to"},{"id":"segment-184","startMs":200400,"endMs":202309,"text":"you've given them basically a way to\ninteract with that whether it be by"},{"id":"segment-185","startMs":202309,"endMs":202319,"text":"interact with that whether it be by"},{"id":"segment-186","startMs":202319,"endMs":205030,"text":"interact with that whether it be by\nchatbot or a search or something else"},{"id":"segment-187","startMs":205030,"endMs":205040,"text":"chatbot or a search or something else"},{"id":"segment-188","startMs":205040,"endMs":207190,"text":"chatbot or a search or something else\nyou can basically hit that endpoint. But"},{"id":"segment-189","startMs":207190,"endMs":207200,"text":"you can basically hit that endpoint. But"},{"id":"segment-190","startMs":207200,"endMs":209509,"text":"you can basically hit that endpoint. But\nthe more interesting thing is that you"},{"id":"segment-191","startMs":209509,"endMs":209519,"text":"the more interesting thing is that you"},{"id":"segment-192","startMs":209519,"endMs":211670,"text":"the more interesting thing is that you\ncan use this knowledge base for finding"},{"id":"segment-193","startMs":211670,"endMs":211680,"text":"can use this knowledge base for finding"},{"id":"segment-194","startMs":211680,"endMs":213670,"text":"can use this knowledge base for finding\nout what your LLMs are looking for if"},{"id":"segment-195","startMs":213670,"endMs":213680,"text":"out what your LLMs are looking for if"},{"id":"segment-196","startMs":213680,"endMs":215589,"text":"out what your LLMs are looking for if\nyou use it in a certain way. So you can"},{"id":"segment-197","startMs":215589,"endMs":215599,"text":"you use it in a certain way. So you can"},{"id":"segment-198","startMs":215599,"endMs":217110,"text":"you use it in a certain way. So you can\nactually feed the LLMs and say, \"Oh,"},{"id":"segment-199","startMs":217110,"endMs":217120,"text":"actually feed the LLMs and say, \"Oh,"},{"id":"segment-200","startMs":217120,"endMs":218470,"text":"actually feed the LLMs and say, \"Oh,\nhere's an endpoint that we're basically"},{"id":"segment-201","startMs":218470,"endMs":218480,"text":"here's an endpoint that we're basically"},{"id":"segment-202","startMs":218480,"endMs":220630,"text":"here's an endpoint that we're basically\nputting out there publicly.\" Um, and"},{"id":"segment-203","startMs":220630,"endMs":220640,"text":"putting out there publicly.\" Um, and"},{"id":"segment-204","startMs":220640,"endMs":222869,"text":"putting out there publicly.\" Um, and\nthen the LLMs can go hit that endpoint"},{"id":"segment-205","startMs":222869,"endMs":222879,"text":"then the LLMs can go hit that endpoint"},{"id":"segment-206","startMs":222879,"endMs":224470,"text":"then the LLMs can go hit that endpoint\nand then you can serve that information"},{"id":"segment-207","startMs":224470,"endMs":224480,"text":"and then you can serve that information"},{"id":"segment-208","startMs":224480,"endMs":226149,"text":"and then you can serve that information\nback. But then the cool thing is is that"},{"id":"segment-209","startMs":226149,"endMs":226159,"text":"back. But then the cool thing is is that"},{"id":"segment-210","startMs":226159,"endMs":227589,"text":"back. But then the cool thing is is that\nyou can actually find out where those"},{"id":"segment-211","startMs":227589,"endMs":227599,"text":"you can actually find out where those"},{"id":"segment-212","startMs":227599,"endMs":229670,"text":"you can actually find out where those\nknowledge gaps are. So if for example"},{"id":"segment-213","startMs":229670,"endMs":229680,"text":"knowledge gaps are. So if for example"},{"id":"segment-214","startMs":229680,"endMs":232229,"text":"knowledge gaps are. So if for example\nall the LLM are trying to work out what"},{"id":"segment-215","startMs":232229,"endMs":232239,"text":"all the LLM are trying to work out what"},{"id":"segment-216","startMs":232239,"endMs":235110,"text":"all the LLM are trying to work out what\nwe do for WordPress, I can have a heart"},{"id":"segment-217","startMs":235110,"endMs":235120,"text":"we do for WordPress, I can have a heart"},{"id":"segment-218","startMs":235120,"endMs":236550,"text":"we do for WordPress, I can have a heart\nattack and say there's no way I'm going"},{"id":"segment-219","startMs":236550,"endMs":236560,"text":"attack and say there's no way I'm going"},{"id":"segment-220","startMs":236560,"endMs":238789,"text":"attack and say there's no way I'm going\nto build that crap and then eventually"},{"id":"segment-221","startMs":238789,"endMs":238799,"text":"to build that crap and then eventually"},{"id":"segment-222","startMs":238799,"endMs":240470,"text":"to build that crap and then eventually\nhave to be forced down to building"},{"id":"segment-223","startMs":240470,"endMs":240480,"text":"have to be forced down to building"},{"id":"segment-224","startMs":240480,"endMs":243030,"text":"have to be forced down to building\nWordPress because so many so many LLMs"},{"id":"segment-225","startMs":243030,"endMs":243040,"text":"WordPress because so many so many LLMs"},{"id":"segment-226","startMs":243040,"endMs":244630,"text":"WordPress because so many so many LLMs\nare going out to basically find that"},{"id":"segment-227","startMs":244630,"endMs":244640,"text":"are going out to basically find that"},{"id":"segment-228","startMs":244640,"endMs":247910,"text":"are going out to basically find that\ninformation. You get the idea. Anyway,"},{"id":"segment-229","startMs":247910,"endMs":247920,"text":"information. You get the idea. Anyway,"},{"id":"segment-230","startMs":247920,"endMs":250390,"text":"information. You get the idea. Anyway,\nit's really cool. It works with existing"},{"id":"segment-231","startMs":250390,"endMs":250400,"text":"it's really cool. It works with existing"},{"id":"segment-232","startMs":250400,"endMs":252630,"text":"it's really cool. It works with existing\nsanity. Um, and what was the most"},{"id":"segment-233","startMs":252630,"endMs":252640,"text":"sanity. Um, and what was the most"},{"id":"segment-234","startMs":252640,"endMs":255190,"text":"sanity. Um, and what was the most\ninteresting thing is it also exists with"},{"id":"segment-235","startMs":255190,"endMs":255200,"text":"interesting thing is it also exists with"},{"id":"segment-236","startMs":255200,"endMs":257030,"text":"interesting thing is it also exists with\nwebsites that aren't on sanity or"},{"id":"segment-237","startMs":257030,"endMs":257040,"text":"websites that aren't on sanity or"},{"id":"segment-238","startMs":257040,"endMs":258550,"text":"websites that aren't on sanity or\nsystems that aren't on sanity that are"},{"id":"segment-239","startMs":258550,"endMs":258560,"text":"systems that aren't on sanity that are"},{"id":"segment-240","startMs":258560,"endMs":260870,"text":"systems that aren't on sanity that are\nable to be scraped and it also works"},{"id":"segment-241","startMs":260870,"endMs":260880,"text":"able to be scraped and it also works"},{"id":"segment-242","startMs":260880,"endMs":263749,"text":"able to be scraped and it also works\nwith PDFs which is pretty wild. So, it's"},{"id":"segment-243","startMs":263749,"endMs":263759,"text":"with PDFs which is pretty wild. So, it's"},{"id":"segment-244","startMs":263759,"endMs":265510,"text":"with PDFs which is pretty wild. So, it's\nvery cool. Definitely worth looking"},{"id":"segment-245","startMs":265510,"endMs":265520,"text":"very cool. Definitely worth looking"},{"id":"segment-246","startMs":265520,"endMs":267270,"text":"very cool. Definitely worth looking\ninto. And for forward thinking"},{"id":"segment-247","startMs":267270,"endMs":267280,"text":"into. And for forward thinking"},{"id":"segment-248","startMs":267280,"endMs":269189,"text":"into. And for forward thinking\ncompanies, I absolutely think this is"},{"id":"segment-249","startMs":269189,"endMs":269199,"text":"companies, I absolutely think this is"},{"id":"segment-250","startMs":269199,"endMs":271830,"text":"companies, I absolutely think this is\ngoing to be the big kicker thing for I"},{"id":"segment-251","startMs":271830,"endMs":271840,"text":"going to be the big kicker thing for I"},{"id":"segment-252","startMs":271840,"endMs":275350,"text":"going to be the big kicker thing for I\nguess 2027."},{"id":"segment-253","startMs":278469,"endMs":278479,"text":"And talking of 2027, this is it. This is"},{"id":"segment-254","startMs":278479,"endMs":280390,"text":"And talking of 2027, this is it. This is\nlike the year, in fact, 2026 is like the"},{"id":"segment-255","startMs":280390,"endMs":280400,"text":"like the year, in fact, 2026 is like the"},{"id":"segment-256","startMs":280400,"endMs":281909,"text":"like the year, in fact, 2026 is like the\nyear of workflows. So, everybody's"},{"id":"segment-257","startMs":281909,"endMs":281919,"text":"year of workflows. So, everybody's"},{"id":"segment-258","startMs":281919,"endMs":283270,"text":"year of workflows. So, everybody's\nreleasing workflows. I think there was"},{"id":"segment-259","startMs":283270,"endMs":283280,"text":"releasing workflows. I think there was"},{"id":"segment-260","startMs":283280,"endMs":289110,"text":"releasing workflows. I think there was\nlike um AI SDK and the workflow SDK and"},{"id":"segment-261","startMs":289110,"endMs":289120,"text":"like um AI SDK and the workflow SDK and"},{"id":"segment-262","startMs":289120,"endMs":291990,"text":"like um AI SDK and the workflow SDK and\nnow Eve from Versel. And this is kind of"},{"id":"segment-263","startMs":291990,"endMs":292000,"text":"now Eve from Versel. And this is kind of"},{"id":"segment-264","startMs":292000,"endMs":294950,"text":"now Eve from Versel. And this is kind of\nmore of a curated workflow system where"},{"id":"segment-265","startMs":294950,"endMs":294960,"text":"more of a curated workflow system where"},{"id":"segment-266","startMs":294960,"endMs":297510,"text":"more of a curated workflow system where\nyou can essentially set the steps up."},{"id":"segment-267","startMs":297510,"endMs":297520,"text":"you can essentially set the steps up."},{"id":"segment-268","startMs":297520,"endMs":299430,"text":"you can essentially set the steps up.\nUm, where I can see this working, if you"},{"id":"segment-269","startMs":299430,"endMs":299440,"text":"Um, where I can see this working, if you"},{"id":"segment-270","startMs":299440,"endMs":300550,"text":"Um, where I can see this working, if you\nhaven't done this already, it's really,"},{"id":"segment-271","startMs":300550,"endMs":300560,"text":"haven't done this already, it's really,"},{"id":"segment-272","startMs":300560,"endMs":302310,"text":"haven't done this already, it's really,\nreally cool, is that you could actually"},{"id":"segment-273","startMs":302310,"endMs":302320,"text":"really cool, is that you could actually"},{"id":"segment-274","startMs":302320,"endMs":304550,"text":"really cool, is that you could actually\nhave somebody on the team, say for"},{"id":"segment-275","startMs":304550,"endMs":304560,"text":"have somebody on the team, say for"},{"id":"segment-276","startMs":304560,"endMs":307189,"text":"have somebody on the team, say for\nexample, you have um, what we probably"},{"id":"segment-277","startMs":307189,"endMs":307199,"text":"example, you have um, what we probably"},{"id":"segment-278","startMs":307199,"endMs":308870,"text":"example, you have um, what we probably\nshould do, which is realistically we"},{"id":"segment-279","startMs":308870,"endMs":308880,"text":"should do, which is realistically we"},{"id":"segment-280","startMs":308880,"endMs":310310,"text":"should do, which is realistically we\nshould run a lawyer before we actually"},{"id":"segment-281","startMs":310310,"endMs":310320,"text":"should run a lawyer before we actually"},{"id":"segment-282","startMs":310320,"endMs":312390,"text":"should run a lawyer before we actually\nsay anything on our blogs, right? So, we"},{"id":"segment-283","startMs":312390,"endMs":312400,"text":"say anything on our blogs, right? So, we"},{"id":"segment-284","startMs":312400,"endMs":314310,"text":"say anything on our blogs, right? So, we\nmight have multiple steps. We might have"},{"id":"segment-285","startMs":314310,"endMs":314320,"text":"might have multiple steps. We might have"},{"id":"segment-286","startMs":314320,"endMs":316790,"text":"might have multiple steps. We might have\nfirst version, AI slot version. So, the"},{"id":"segment-287","startMs":316790,"endMs":316800,"text":"first version, AI slot version. So, the"},{"id":"segment-288","startMs":316800,"endMs":318469,"text":"first version, AI slot version. So, the\nfirst version basically puts puts a"},{"id":"segment-289","startMs":318469,"endMs":318479,"text":"first version basically puts puts a"},{"id":"segment-290","startMs":318479,"endMs":320469,"text":"first version basically puts puts a\nwhole bunch of AI content. We go look"},{"id":"segment-291","startMs":320469,"endMs":320479,"text":"whole bunch of AI content. We go look"},{"id":"segment-292","startMs":320479,"endMs":321909,"text":"whole bunch of AI content. We go look\nfor a bunch of competitors and we say,"},{"id":"segment-293","startMs":321909,"endMs":321919,"text":"for a bunch of competitors and we say,"},{"id":"segment-294","startMs":321919,"endMs":323909,"text":"for a bunch of competitors and we say,\n\"Oh, I want to have an a blog that"},{"id":"segment-295","startMs":323909,"endMs":323919,"text":"\"Oh, I want to have an a blog that"},{"id":"segment-296","startMs":323919,"endMs":327029,"text":"\"Oh, I want to have an a blog that\noutranks A, B, and C.\" Cool. Here's that"},{"id":"segment-297","startMs":327029,"endMs":327039,"text":"outranks A, B, and C.\" Cool. Here's that"},{"id":"segment-298","startMs":327039,"endMs":330310,"text":"outranks A, B, and C.\" Cool. Here's that\nslop 30,000 character article. Nobody"},{"id":"segment-299","startMs":330310,"endMs":330320,"text":"slop 30,000 character article. Nobody"},{"id":"segment-300","startMs":330320,"endMs":332070,"text":"slop 30,000 character article. Nobody\nwants to read this crap. So then the"},{"id":"segment-301","startMs":332070,"endMs":332080,"text":"wants to read this crap. So then the"},{"id":"segment-302","startMs":332080,"endMs":333990,"text":"wants to read this crap. So then the\nstep two is a human comes in and goes,"},{"id":"segment-303","startMs":333990,"endMs":334000,"text":"step two is a human comes in and goes,"},{"id":"segment-304","startMs":334000,"endMs":335830,"text":"step two is a human comes in and goes,\n\"Wow, I don't want to read that. Let me"},{"id":"segment-305","startMs":335830,"endMs":335840,"text":"\"Wow, I don't want to read that. Let me"},{"id":"segment-306","startMs":335840,"endMs":337510,"text":"\"Wow, I don't want to read that. Let me\ncut it down a little bit. Maybe cut it"},{"id":"segment-307","startMs":337510,"endMs":337520,"text":"cut it down a little bit. Maybe cut it"},{"id":"segment-308","startMs":337520,"endMs":340550,"text":"cut it down a little bit. Maybe cut it\ndown to 1,500 characters. Maybe throw a"},{"id":"segment-309","startMs":340550,"endMs":340560,"text":"down to 1,500 characters. Maybe throw a"},{"id":"segment-310","startMs":340560,"endMs":342790,"text":"down to 1,500 characters. Maybe throw a\ncouple of colloquialisms in there.\" Um,"},{"id":"segment-311","startMs":342790,"endMs":342800,"text":"couple of colloquialisms in there.\" Um,"},{"id":"segment-312","startMs":342800,"endMs":344550,"text":"couple of colloquialisms in there.\" Um,\nand then eventually eventually you're at"},{"id":"segment-313","startMs":344550,"endMs":344560,"text":"and then eventually eventually you're at"},{"id":"segment-314","startMs":344560,"endMs":345670,"text":"and then eventually eventually you're at\nthe point of where you're like, \"Oh,"},{"id":"segment-315","startMs":345670,"endMs":345680,"text":"the point of where you're like, \"Oh,"},{"id":"segment-316","startMs":345680,"endMs":347029,"text":"the point of where you're like, \"Oh,\nstep two, that's great. There's a human"},{"id":"segment-317","startMs":347029,"endMs":347039,"text":"step two, that's great. There's a human"},{"id":"segment-318","startMs":347039,"endMs":349110,"text":"step two, that's great. There's a human\nin the loop. I've proof read it. It"},{"id":"segment-319","startMs":349110,"endMs":349120,"text":"in the loop. I've proof read it. It"},{"id":"segment-320","startMs":349120,"endMs":351189,"text":"in the loop. I've proof read it. It\nlooks good. Cool. Let me move it on to"},{"id":"segment-321","startMs":351189,"endMs":351199,"text":"looks good. Cool. Let me move it on to"},{"id":"segment-322","startMs":351199,"endMs":353350,"text":"looks good. Cool. Let me move it on to\nstep three.\" Step three is your legal"},{"id":"segment-323","startMs":353350,"endMs":353360,"text":"step three.\" Step three is your legal"},{"id":"segment-324","startMs":353360,"endMs":355189,"text":"step three.\" Step three is your legal\nteam that goes, \"Oh my god, you can't"},{"id":"segment-325","startMs":355189,"endMs":355199,"text":"team that goes, \"Oh my god, you can't"},{"id":"segment-326","startMs":355199,"endMs":357670,"text":"team that goes, \"Oh my god, you can't\nsay that. You can't say that. And we'll"},{"id":"segment-327","startMs":357670,"endMs":357680,"text":"say that. You can't say that. And we'll"},{"id":"segment-328","startMs":357680,"endMs":360230,"text":"say that. You can't say that. And we'll\nprobably get sued if you say that.\" So,"},{"id":"segment-329","startMs":360230,"endMs":360240,"text":"probably get sued if you say that.\" So,"},{"id":"segment-330","startMs":360240,"endMs":362790,"text":"probably get sued if you say that.\" So,\nwe can go back to step two again. Human"},{"id":"segment-331","startMs":362790,"endMs":362800,"text":"we can go back to step two again. Human"},{"id":"segment-332","startMs":362800,"endMs":365029,"text":"we can go back to step two again. Human\ncomes in the loop. Okay, let me fix this"},{"id":"segment-333","startMs":365029,"endMs":365039,"text":"comes in the loop. Okay, let me fix this"},{"id":"segment-334","startMs":365039,"endMs":366710,"text":"comes in the loop. Okay, let me fix this\nand then push it back to legal until"},{"id":"segment-335","startMs":366710,"endMs":366720,"text":"and then push it back to legal until"},{"id":"segment-336","startMs":366720,"endMs":368390,"text":"and then push it back to legal until\nit's completely milk toast and it says"},{"id":"segment-337","startMs":368390,"endMs":368400,"text":"it's completely milk toast and it says"},{"id":"segment-338","startMs":368400,"endMs":370070,"text":"it's completely milk toast and it says\nnothing offensive about anybody and we"},{"id":"segment-339","startMs":370070,"endMs":370080,"text":"nothing offensive about anybody and we"},{"id":"segment-340","startMs":370080,"endMs":371830,"text":"nothing offensive about anybody and we\ncan push it out to the to the live"},{"id":"segment-341","startMs":371830,"endMs":371840,"text":"can push it out to the to the live"},{"id":"segment-342","startMs":371840,"endMs":374710,"text":"can push it out to the to the live\nwebsite. That's realistically one of the"},{"id":"segment-343","startMs":374710,"endMs":374720,"text":"website. That's realistically one of the"},{"id":"segment-344","startMs":374720,"endMs":376629,"text":"website. That's realistically one of the\nuse cases of workflows. But it doesn't"},{"id":"segment-345","startMs":376629,"endMs":376639,"text":"use cases of workflows. But it doesn't"},{"id":"segment-346","startMs":376639,"endMs":379110,"text":"use cases of workflows. But it doesn't\nhave to be just three steps. It could be"},{"id":"segment-347","startMs":379110,"endMs":379120,"text":"have to be just three steps. It could be"},{"id":"segment-348","startMs":379120,"endMs":381590,"text":"have to be just three steps. It could be\n20 steps. It could be two steps. It"},{"id":"segment-349","startMs":381590,"endMs":381600,"text":"20 steps. It could be two steps. It"},{"id":"segment-350","startMs":381600,"endMs":383749,"text":"20 steps. It could be two steps. It\ncould be an entire AI workflow that goes"},{"id":"segment-351","startMs":383749,"endMs":383759,"text":"could be an entire AI workflow that goes"},{"id":"segment-352","startMs":383759,"endMs":385189,"text":"could be an entire AI workflow that goes\nfor 10 steps and then there's only a"},{"id":"segment-353","startMs":385189,"endMs":385199,"text":"for 10 steps and then there's only a"},{"id":"segment-354","startMs":385199,"endMs":388469,"text":"for 10 steps and then there's only a\nhuman at the 10th step. Um, obviously"},{"id":"segment-355","startMs":388469,"endMs":388479,"text":"human at the 10th step. Um, obviously"},{"id":"segment-356","startMs":388479,"endMs":390950,"text":"human at the 10th step. Um, obviously\nthe limit is your imagination. I could"},{"id":"segment-357","startMs":390950,"endMs":390960,"text":"the limit is your imagination. I could"},{"id":"segment-358","startMs":390960,"endMs":392629,"text":"the limit is your imagination. I could\nsee this being super useful, especially"},{"id":"segment-359","startMs":392629,"endMs":392639,"text":"see this being super useful, especially"},{"id":"segment-360","startMs":392639,"endMs":393830,"text":"see this being super useful, especially\nwith teams that are going for"},{"id":"segment-361","startMs":393830,"endMs":393840,"text":"with teams that are going for"},{"id":"segment-362","startMs":393840,"endMs":396629,"text":"with teams that are going for\ninternationalized content. Workflows is"},{"id":"segment-363","startMs":396629,"endMs":396639,"text":"internationalized content. Workflows is"},{"id":"segment-364","startMs":396639,"endMs":398790,"text":"internationalized content. Workflows is\ngoing to be huge. Um, there's also"},{"id":"segment-365","startMs":398790,"endMs":398800,"text":"going to be huge. Um, there's also"},{"id":"segment-366","startMs":398800,"endMs":400150,"text":"going to be huge. Um, there's also\nvideos on here. So, I'm seeing these"},{"id":"segment-367","startMs":400150,"endMs":400160,"text":"videos on here. So, I'm seeing these"},{"id":"segment-368","startMs":400160,"endMs":401510,"text":"videos on here. So, I'm seeing these\nvideos pop up. These weren't here"},{"id":"segment-369","startMs":401510,"endMs":401520,"text":"videos pop up. These weren't here"},{"id":"segment-370","startMs":401520,"endMs":403029,"text":"videos pop up. These weren't here\noriginally, but they're definitely worth"},{"id":"segment-371","startMs":403029,"endMs":403039,"text":"originally, but they're definitely worth"},{"id":"segment-372","startMs":403039,"endMs":406150,"text":"originally, but they're definitely worth\na watch. Um,"},{"id":"segment-373","startMs":406150,"endMs":406160,"text":"a watch. Um,"},{"id":"segment-374","startMs":406160,"endMs":409110,"text":"a watch. Um,\nand then content variants."},{"id":"segment-375","startMs":409110,"endMs":409120,"text":"and then content variants."},{"id":"segment-376","startMs":409120,"endMs":411029,"text":"and then content variants.\nI don't know how much I'm allowed to say"},{"id":"segment-377","startMs":411029,"endMs":411039,"text":"I don't know how much I'm allowed to say"},{"id":"segment-378","startMs":411039,"endMs":412469,"text":"I don't know how much I'm allowed to say\nabout this one. So, I'm going to skip"},{"id":"segment-379","startMs":412469,"endMs":412479,"text":"about this one. So, I'm going to skip"},{"id":"segment-380","startMs":412479,"endMs":414309,"text":"about this one. So, I'm going to skip\ncontent variants before I get myself in"},{"id":"segment-381","startMs":414309,"endMs":414319,"text":"content variants before I get myself in"},{"id":"segment-382","startMs":414319,"endMs":416629,"text":"content variants before I get myself in\ntrouble. Um, but from what I can see"},{"id":"segment-383","startMs":416629,"endMs":416639,"text":"trouble. Um, but from what I can see"},{"id":"segment-384","startMs":416639,"endMs":419830,"text":"trouble. Um, but from what I can see\nhere, it looks like some variation of"},{"id":"segment-385","startMs":419830,"endMs":419840,"text":"here, it looks like some variation of"},{"id":"segment-386","startMs":419840,"endMs":421589,"text":"here, it looks like some variation of\ncontent that you're writing. I'm going"},{"id":"segment-387","startMs":421589,"endMs":421599,"text":"content that you're writing. I'm going"},{"id":"segment-388","startMs":421599,"endMs":423749,"text":"content that you're writing. I'm going\nto leave that purposefully vague. Yeah,"},{"id":"segment-389","startMs":423749,"endMs":423759,"text":"to leave that purposefully vague. Yeah,"},{"id":"segment-390","startMs":423759,"endMs":426150,"text":"to leave that purposefully vague. Yeah,\nread this bit here. I'll say no more."},{"id":"segment-391","startMs":426150,"endMs":426160,"text":"read this bit here. I'll say no more."},{"id":"segment-392","startMs":426160,"endMs":427990,"text":"read this bit here. I'll say no more.\nBut this one I am very interested in."},{"id":"segment-393","startMs":427990,"endMs":428000,"text":"But this one I am very interested in."},{"id":"segment-394","startMs":428000,"endMs":431110,"text":"But this one I am very interested in.\nThis one I am probably arguably the most"},{"id":"segment-395","startMs":431110,"endMs":431120,"text":"This one I am probably arguably the most"},{"id":"segment-396","startMs":431120,"endMs":433990,"text":"This one I am probably arguably the most\nexcited for because I'm a big fan of AB"},{"id":"segment-397","startMs":433990,"endMs":434000,"text":"excited for because I'm a big fan of AB"},{"id":"segment-398","startMs":434000,"endMs":435990,"text":"excited for because I'm a big fan of AB\ntesting and personalization and a lot of"},{"id":"segment-399","startMs":435990,"endMs":436000,"text":"testing and personalization and a lot of"},{"id":"segment-400","startMs":436000,"endMs":438629,"text":"testing and personalization and a lot of\nother stuff. Um, durable functions is"},{"id":"segment-401","startMs":438629,"endMs":438639,"text":"other stuff. Um, durable functions is"},{"id":"segment-402","startMs":438639,"endMs":439749,"text":"other stuff. Um, durable functions is\ngreat because you're actually getting"},{"id":"segment-403","startMs":439749,"endMs":439759,"text":"great because you're actually getting"},{"id":"segment-404","startMs":439759,"endMs":441749,"text":"great because you're actually getting\nthese things inside of sanity. So,"},{"id":"segment-405","startMs":441749,"endMs":441759,"text":"these things inside of sanity. So,"},{"id":"segment-406","startMs":441759,"endMs":444309,"text":"these things inside of sanity. So,\neverything is very native to sanity. Um,"},{"id":"segment-407","startMs":444309,"endMs":444319,"text":"everything is very native to sanity. Um,"},{"id":"segment-408","startMs":444319,"endMs":446230,"text":"everything is very native to sanity. Um,\nI personally can see that the way that"},{"id":"segment-409","startMs":446230,"endMs":446240,"text":"I personally can see that the way that"},{"id":"segment-410","startMs":446240,"endMs":448469,"text":"I personally can see that the way that\nthis is going is that for example, you"},{"id":"segment-411","startMs":448469,"endMs":448479,"text":"this is going is that for example, you"},{"id":"segment-412","startMs":448479,"endMs":450550,"text":"this is going is that for example, you\nhave development environments. Uh, you"},{"id":"segment-413","startMs":450550,"endMs":450560,"text":"have development environments. Uh, you"},{"id":"segment-414","startMs":450560,"endMs":452710,"text":"have development environments. Uh, you\nprobably want to have nex.js and versel"},{"id":"segment-415","startMs":452710,"endMs":452720,"text":"probably want to have nex.js and versel"},{"id":"segment-416","startMs":452720,"endMs":454550,"text":"probably want to have nex.js and versel\nand that whole thing feels seamless. You"},{"id":"segment-417","startMs":454550,"endMs":454560,"text":"and that whole thing feels seamless. You"},{"id":"segment-418","startMs":454560,"endMs":457270,"text":"and that whole thing feels seamless. You\ncan also use Eve and that's like the AI"},{"id":"segment-419","startMs":457270,"endMs":457280,"text":"can also use Eve and that's like the AI"},{"id":"segment-420","startMs":457280,"endMs":458950,"text":"can also use Eve and that's like the AI\nside of things from a development"},{"id":"segment-421","startMs":458950,"endMs":458960,"text":"side of things from a development"},{"id":"segment-422","startMs":458960,"endMs":461110,"text":"side of things from a development\nperspective. And then there's a content"},{"id":"segment-423","startMs":461110,"endMs":461120,"text":"perspective. And then there's a content"},{"id":"segment-424","startMs":461120,"endMs":463270,"text":"perspective. And then there's a content\nplatform which is sanity where you have"},{"id":"segment-425","startMs":463270,"endMs":463280,"text":"platform which is sanity where you have"},{"id":"segment-426","startMs":463280,"endMs":465510,"text":"platform which is sanity where you have\nlike sanity is durable functions."},{"id":"segment-427","startMs":465510,"endMs":465520,"text":"like sanity is durable functions."},{"id":"segment-428","startMs":465520,"endMs":468309,"text":"like sanity is durable functions.\nSanity's AI actions, um, Sanity's"},{"id":"segment-429","startMs":468309,"endMs":468319,"text":"Sanity's AI actions, um, Sanity's"},{"id":"segment-430","startMs":468319,"endMs":470150,"text":"Sanity's AI actions, um, Sanity's\nworkflows, and again, Sanity's knowledge"},{"id":"segment-431","startMs":470150,"endMs":470160,"text":"workflows, and again, Sanity's knowledge"},{"id":"segment-432","startMs":470160,"endMs":471830,"text":"workflows, and again, Sanity's knowledge\nbases, all of these things coming"},{"id":"segment-433","startMs":471830,"endMs":471840,"text":"bases, all of these things coming"},{"id":"segment-434","startMs":471840,"endMs":474790,"text":"bases, all of these things coming\ntogether. I think there's never been a"},{"id":"segment-435","startMs":474790,"endMs":474800,"text":"together. I think there's never been a"},{"id":"segment-436","startMs":474800,"endMs":477990,"text":"together. I think there's never been a\nbetter time to build like your website,"},{"id":"segment-437","startMs":477990,"endMs":478000,"text":"better time to build like your website,"},{"id":"segment-438","startMs":478000,"endMs":481749,"text":"better time to build like your website,\nyour company uh support pages, uh your"},{"id":"segment-439","startMs":481749,"endMs":481759,"text":"your company uh support pages, uh your"},{"id":"segment-440","startMs":481759,"endMs":484950,"text":"your company uh support pages, uh your\ncompany AI bot, the processes, the the"},{"id":"segment-441","startMs":484950,"endMs":484960,"text":"company AI bot, the processes, the the"},{"id":"segment-442","startMs":484960,"endMs":486390,"text":"company AI bot, the processes, the the\nway that you know like for example, if"},{"id":"segment-443","startMs":486390,"endMs":486400,"text":"way that you know like for example, if"},{"id":"segment-444","startMs":486400,"endMs":488469,"text":"way that you know like for example, if\nyou have a whole returns process, you"},{"id":"segment-445","startMs":488469,"endMs":488479,"text":"you have a whole returns process, you"},{"id":"segment-446","startMs":488479,"endMs":490150,"text":"you have a whole returns process, you\ncan basically give that knowledge base"},{"id":"segment-447","startMs":490150,"endMs":490160,"text":"can basically give that knowledge base"},{"id":"segment-448","startMs":490160,"endMs":491909,"text":"can basically give that knowledge base\nand you can give every answer and every"},{"id":"segment-449","startMs":491909,"endMs":491919,"text":"and you can give every answer and every"},{"id":"segment-450","startMs":491919,"endMs":493830,"text":"and you can give every answer and every\nquestion possible that comes from your"},{"id":"segment-451","startMs":493830,"endMs":493840,"text":"question possible that comes from your"},{"id":"segment-452","startMs":493840,"endMs":495830,"text":"question possible that comes from your\nentire surface of your website, support"},{"id":"segment-453","startMs":495830,"endMs":495840,"text":"entire surface of your website, support"},{"id":"segment-454","startMs":495840,"endMs":499510,"text":"entire surface of your website, support\npages, PDFs, yada yada, everything. So,"},{"id":"segment-455","startMs":499510,"endMs":499520,"text":"pages, PDFs, yada yada, everything. So,"},{"id":"segment-456","startMs":499520,"endMs":501110,"text":"pages, PDFs, yada yada, everything. So,\nit's a really really good time to"},{"id":"segment-457","startMs":501110,"endMs":501120,"text":"it's a really really good time to"},{"id":"segment-458","startMs":501120,"endMs":504070,"text":"it's a really really good time to\nbasically silo the two of those things"},{"id":"segment-459","startMs":504070,"endMs":504080,"text":"basically silo the two of those things"},{"id":"segment-460","startMs":504080,"endMs":505510,"text":"basically silo the two of those things\nonly when they need to be siloed and"},{"id":"segment-461","startMs":505510,"endMs":505520,"text":"only when they need to be siloed and"},{"id":"segment-462","startMs":505520,"endMs":507430,"text":"only when they need to be siloed and\nbasically build two totally separate"},{"id":"segment-463","startMs":507430,"endMs":507440,"text":"basically build two totally separate"},{"id":"segment-464","startMs":507440,"endMs":509830,"text":"basically build two totally separate\nsystems. One that's more focused around"},{"id":"segment-465","startMs":509830,"endMs":509840,"text":"systems. One that's more focused around"},{"id":"segment-466","startMs":509840,"endMs":511830,"text":"systems. One that's more focused around\nkind of the development side, one that's"},{"id":"segment-467","startMs":511830,"endMs":511840,"text":"kind of the development side, one that's"},{"id":"segment-468","startMs":511840,"endMs":513909,"text":"kind of the development side, one that's\nmore focused around the content side and"},{"id":"segment-469","startMs":513909,"endMs":513919,"text":"more focused around the content side and"},{"id":"segment-470","startMs":513919,"endMs":516070,"text":"more focused around the content side and\nmarry the two of them up in perfect"},{"id":"segment-471","startMs":516070,"endMs":516080,"text":"marry the two of them up in perfect"},{"id":"segment-472","startMs":516080,"endMs":518469,"text":"marry the two of them up in perfect\nharmony for headless stuff. So, it is it"},{"id":"segment-473","startMs":518469,"endMs":518479,"text":"harmony for headless stuff. So, it is it"},{"id":"segment-474","startMs":518479,"endMs":520709,"text":"harmony for headless stuff. So, it is it\nis a very cool time."},{"id":"segment-475","startMs":520709,"endMs":520719,"text":"is a very cool time."},{"id":"segment-476","startMs":520719,"endMs":522949,"text":"is a very cool time.\nUm, this is also neat as well. So, this"},{"id":"segment-477","startMs":522949,"endMs":522959,"text":"Um, this is also neat as well. So, this"},{"id":"segment-478","startMs":522959,"endMs":524790,"text":"Um, this is also neat as well. So, this\none's again a coming soon, not even a"},{"id":"segment-479","startMs":524790,"endMs":524800,"text":"one's again a coming soon, not even a"},{"id":"segment-480","startMs":524800,"endMs":527670,"text":"one's again a coming soon, not even a\nbeta. Um, but I like the idea of this."},{"id":"segment-481","startMs":527670,"endMs":527680,"text":"beta. Um, but I like the idea of this."},{"id":"segment-482","startMs":527680,"endMs":529269,"text":"beta. Um, but I like the idea of this.\nIf you haven't used a sanity blueprint"},{"id":"segment-483","startMs":529269,"endMs":529279,"text":"If you haven't used a sanity blueprint"},{"id":"segment-484","startMs":529279,"endMs":531350,"text":"If you haven't used a sanity blueprint\nbefore, a sanity blueprint is basically"},{"id":"segment-485","startMs":531350,"endMs":531360,"text":"before, a sanity blueprint is basically"},{"id":"segment-486","startMs":531360,"endMs":534470,"text":"before, a sanity blueprint is basically\na like speed running a function. Um, so"},{"id":"segment-487","startMs":534470,"endMs":534480,"text":"a like speed running a function. Um, so"},{"id":"segment-488","startMs":534480,"endMs":535750,"text":"a like speed running a function. Um, so\none of the ones that we've used before"},{"id":"segment-489","startMs":535750,"endMs":535760,"text":"one of the ones that we've used before"},{"id":"segment-490","startMs":535760,"endMs":537750,"text":"one of the ones that we've used before\nwas there was a sanity blueprint to do"},{"id":"segment-491","startMs":537750,"endMs":537760,"text":"was there was a sanity blueprint to do"},{"id":"segment-492","startMs":537760,"endMs":540310,"text":"was there was a sanity blueprint to do\nredirects. So for example, if you change"},{"id":"segment-493","startMs":540310,"endMs":540320,"text":"redirects. So for example, if you change"},{"id":"segment-494","startMs":540320,"endMs":542790,"text":"redirects. So for example, if you change\na page URL, the sanity function"},{"id":"segment-495","startMs":542790,"endMs":542800,"text":"a page URL, the sanity function"},{"id":"segment-496","startMs":542800,"endMs":544710,"text":"a page URL, the sanity function\nimmediately fires off and puts a"},{"id":"segment-497","startMs":544710,"endMs":544720,"text":"immediately fires off and puts a"},{"id":"segment-498","startMs":544720,"endMs":546949,"text":"immediately fires off and puts a\nredirect in from page A, which it used"},{"id":"segment-499","startMs":546949,"endMs":546959,"text":"redirect in from page A, which it used"},{"id":"segment-500","startMs":546959,"endMs":550150,"text":"redirect in from page A, which it used\nto be, to page B. Um, so in other words,"},{"id":"segment-501","startMs":550150,"endMs":550160,"text":"to be, to page B. Um, so in other words,"},{"id":"segment-502","startMs":550160,"endMs":552070,"text":"to be, to page B. Um, so in other words,\nyou don't lose any of the SEO from"},{"id":"segment-503","startMs":552070,"endMs":552080,"text":"you don't lose any of the SEO from"},{"id":"segment-504","startMs":552080,"endMs":553829,"text":"you don't lose any of the SEO from\npeople that would go to the old page"},{"id":"segment-505","startMs":553829,"endMs":553839,"text":"people that would go to the old page"},{"id":"segment-506","startMs":553839,"endMs":555590,"text":"people that would go to the old page\nthat might be indexed in a whole host of"},{"id":"segment-507","startMs":555590,"endMs":555600,"text":"that might be indexed in a whole host of"},{"id":"segment-508","startMs":555600,"endMs":557750,"text":"that might be indexed in a whole host of\ndifferent places. it just redirects to"},{"id":"segment-509","startMs":557750,"endMs":557760,"text":"different places. it just redirects to"},{"id":"segment-510","startMs":557760,"endMs":559350,"text":"different places. it just redirects to\nthe next one without you even having to"},{"id":"segment-511","startMs":559350,"endMs":559360,"text":"the next one without you even having to"},{"id":"segment-512","startMs":559360,"endMs":561750,"text":"the next one without you even having to\nthink. The beauty of blueprints is it"},{"id":"segment-513","startMs":561750,"endMs":561760,"text":"think. The beauty of blueprints is it"},{"id":"segment-514","startMs":561760,"endMs":563829,"text":"think. The beauty of blueprints is it\njust comes in, it knows how your setup"},{"id":"segment-515","startMs":563829,"endMs":563839,"text":"just comes in, it knows how your setup"},{"id":"segment-516","startMs":563839,"endMs":566070,"text":"just comes in, it knows how your setup\nis and it and it builds it. This is"},{"id":"segment-517","startMs":566070,"endMs":566080,"text":"is and it and it builds it. This is"},{"id":"segment-518","startMs":566080,"endMs":567430,"text":"is and it and it builds it. This is\nespecially interesting to us because"},{"id":"segment-519","startMs":567430,"endMs":567440,"text":"especially interesting to us because"},{"id":"segment-520","startMs":567440,"endMs":569910,"text":"especially interesting to us because\nwe've had this long-term kind of"},{"id":"segment-521","startMs":569910,"endMs":569920,"text":"we've had this long-term kind of"},{"id":"segment-522","startMs":569920,"endMs":573110,"text":"we've had this long-term kind of\nquestion about Turboar of should we make"},{"id":"segment-523","startMs":573110,"endMs":573120,"text":"question about Turboar of should we make"},{"id":"segment-524","startMs":573120,"endMs":575670,"text":"question about Turboar of should we make\nthis kind of a peacemeal offering or"},{"id":"segment-525","startMs":575670,"endMs":575680,"text":"this kind of a peacemeal offering or"},{"id":"segment-526","startMs":575680,"endMs":578550,"text":"this kind of a peacemeal offering or\nshould we have very distinctive repos"},{"id":"segment-527","startMs":578550,"endMs":578560,"text":"should we have very distinctive repos"},{"id":"segment-528","startMs":578560,"endMs":581190,"text":"should we have very distinctive repos\nthat people can take from and build. Um,"},{"id":"segment-529","startMs":581190,"endMs":581200,"text":"that people can take from and build. Um,"},{"id":"segment-530","startMs":581200,"endMs":587430,"text":"that people can take from and build. Um,\nso it's very very cool."},{"id":"segment-531","startMs":589030,"endMs":589040,"text":"And I'm curious if I'm allowed to say"},{"id":"segment-532","startMs":589040,"endMs":590070,"text":"And I'm curious if I'm allowed to say\nanything about this as well. I'm"},{"id":"segment-533","startMs":590070,"endMs":590080,"text":"anything about this as well. I'm"},{"id":"segment-534","startMs":590080,"endMs":591030,"text":"anything about this as well. I'm\nprobably going to get in trouble with a"},{"id":"segment-535","startMs":591030,"endMs":591040,"text":"probably going to get in trouble with a"},{"id":"segment-536","startMs":591040,"endMs":592710,"text":"probably going to get in trouble with a\nlittle something in here. I can"},{"id":"segment-537","startMs":592710,"endMs":592720,"text":"little something in here. I can"},{"id":"segment-538","startMs":592720,"endMs":594630,"text":"little something in here. I can\nguarantee. But essentially, Project"},{"id":"segment-539","startMs":594630,"endMs":594640,"text":"guarantee. But essentially, Project"},{"id":"segment-540","startMs":594640,"endMs":596710,"text":"guarantee. But essentially, Project\nHorizon looks wild is all I'm going to"},{"id":"segment-541","startMs":596710,"endMs":596720,"text":"Horizon looks wild is all I'm going to"},{"id":"segment-542","startMs":596720,"endMs":599110,"text":"Horizon looks wild is all I'm going to\nsay. There's a lot of very very cool"},{"id":"segment-543","startMs":599110,"endMs":599120,"text":"say. There's a lot of very very cool"},{"id":"segment-544","startMs":599120,"endMs":601750,"text":"say. There's a lot of very very cool\nthings"},{"id":"segment-545","startMs":601750,"endMs":601760,"text":"things"},{"id":"segment-546","startMs":601760,"endMs":604150,"text":"things\non the horizon that are coming from"},{"id":"segment-547","startMs":604150,"endMs":604160,"text":"on the horizon that are coming from"},{"id":"segment-548","startMs":604160,"endMs":607190,"text":"on the horizon that are coming from\nsanity. Um, but yeah, so Project Horizon"},{"id":"segment-549","startMs":607190,"endMs":607200,"text":"sanity. Um, but yeah, so Project Horizon"},{"id":"segment-550","startMs":607200,"endMs":609590,"text":"sanity. Um, but yeah, so Project Horizon\nis really cool. It looks like it's very"},{"id":"segment-551","startMs":609590,"endMs":609600,"text":"is really cool. It looks like it's very"},{"id":"segment-552","startMs":609600,"endMs":611190,"text":"is really cool. It looks like it's very\nagentic. I'm trying to figure out what I"},{"id":"segment-553","startMs":611190,"endMs":611200,"text":"agentic. I'm trying to figure out what I"},{"id":"segment-554","startMs":611200,"endMs":612550,"text":"agentic. I'm trying to figure out what I\ncan say here. agents, use tools,"},{"id":"segment-555","startMs":612550,"endMs":612560,"text":"can say here. agents, use tools,"},{"id":"segment-556","startMs":612560,"endMs":613829,"text":"can say here. agents, use tools,\ndelegate tasks, and move projects"},{"id":"segment-557","startMs":613829,"endMs":613839,"text":"delegate tasks, and move projects"},{"id":"segment-558","startMs":613839,"endMs":615509,"text":"delegate tasks, and move projects\nthrough to completion with your team in"},{"id":"segment-559","startMs":615509,"endMs":615519,"text":"through to completion with your team in"},{"id":"segment-560","startMs":615519,"endMs":618710,"text":"through to completion with your team in\nthe loop the whole way. Yes, this bit,"},{"id":"segment-561","startMs":618710,"endMs":618720,"text":"the loop the whole way. Yes, this bit,"},{"id":"segment-562","startMs":618720,"endMs":621670,"text":"the loop the whole way. Yes, this bit,\nthis bit is very cool, and I would be"},{"id":"segment-563","startMs":621670,"endMs":621680,"text":"this bit is very cool, and I would be"},{"id":"segment-564","startMs":621680,"endMs":624069,"text":"this bit is very cool, and I would be\nvery curious as to how this looks in the"},{"id":"segment-565","startMs":624069,"endMs":624079,"text":"very curious as to how this looks in the"},{"id":"segment-566","startMs":624079,"endMs":625750,"text":"very curious as to how this looks in the\nfuture. I'm hoping there's something on"},{"id":"segment-567","startMs":625750,"endMs":625760,"text":"future. I'm hoping there's something on"},{"id":"segment-568","startMs":625760,"endMs":628710,"text":"future. I'm hoping there's something on\nhere. So, hopefully Magnus's uh video"},{"id":"segment-569","startMs":628710,"endMs":628720,"text":"here. So, hopefully Magnus's uh video"},{"id":"segment-570","startMs":628720,"endMs":631030,"text":"here. So, hopefully Magnus's uh video\nhas some of this. I think there was from"},{"id":"segment-571","startMs":631030,"endMs":631040,"text":"has some of this. I think there was from"},{"id":"segment-572","startMs":631040,"endMs":633190,"text":"has some of this. I think there was from\nmemory. Oh, I can talk about resonance"},{"id":"segment-573","startMs":633190,"endMs":633200,"text":"memory. Oh, I can talk about resonance"},{"id":"segment-574","startMs":633200,"endMs":635030,"text":"memory. Oh, I can talk about resonance\nas well. So, resonance I remember was"},{"id":"segment-575","startMs":635030,"endMs":635040,"text":"as well. So, resonance I remember was"},{"id":"segment-576","startMs":635040,"endMs":637910,"text":"as well. So, resonance I remember was\nreally cool. Um, basically resonance is"},{"id":"segment-577","startMs":637910,"endMs":637920,"text":"really cool. Um, basically resonance is"},{"id":"segment-578","startMs":637920,"endMs":641430,"text":"really cool. Um, basically resonance is\na way of testing content. We saw this"},{"id":"segment-579","startMs":641430,"endMs":641440,"text":"a way of testing content. We saw this"},{"id":"segment-580","startMs":641440,"endMs":643030,"text":"a way of testing content. We saw this\nwhen we were looking at it on here with"},{"id":"segment-581","startMs":643030,"endMs":643040,"text":"when we were looking at it on here with"},{"id":"segment-582","startMs":643040,"endMs":646790,"text":"when we were looking at it on here with\nthe MGH MJH life sciences folks. Um,"},{"id":"segment-583","startMs":646790,"endMs":646800,"text":"the MGH MJH life sciences folks. Um,"},{"id":"segment-584","startMs":646800,"endMs":649110,"text":"the MGH MJH life sciences folks. Um,\nbasically it's a great way of being able"},{"id":"segment-585","startMs":649110,"endMs":649120,"text":"basically it's a great way of being able"},{"id":"segment-586","startMs":649120,"endMs":650870,"text":"basically it's a great way of being able\nto kind of get that same sort of"},{"id":"segment-587","startMs":650870,"endMs":650880,"text":"to kind of get that same sort of"},{"id":"segment-588","startMs":650880,"endMs":652470,"text":"to kind of get that same sort of\ncommittee. So, you know how if you're"},{"id":"segment-589","startMs":652470,"endMs":652480,"text":"committee. So, you know how if you're"},{"id":"segment-590","startMs":652480,"endMs":654069,"text":"committee. So, you know how if you're\ngoing to go push something out there and"},{"id":"segment-591","startMs":654069,"endMs":654079,"text":"going to go push something out there and"},{"id":"segment-592","startMs":654079,"endMs":655590,"text":"going to go push something out there and\nyou have a whole bunch of personas that"},{"id":"segment-593","startMs":655590,"endMs":655600,"text":"you have a whole bunch of personas that"},{"id":"segment-594","startMs":655600,"endMs":658230,"text":"you have a whole bunch of personas that\nare specific for your market. So, for"},{"id":"segment-595","startMs":658230,"endMs":658240,"text":"are specific for your market. So, for"},{"id":"segment-596","startMs":658240,"endMs":661030,"text":"are specific for your market. So, for\nus, we might have techconcious CTOs that"},{"id":"segment-597","startMs":661030,"endMs":661040,"text":"us, we might have techconcious CTOs that"},{"id":"segment-598","startMs":661040,"endMs":663430,"text":"us, we might have techconcious CTOs that\nare looking into content work. uh or"},{"id":"segment-599","startMs":663430,"endMs":663440,"text":"are looking into content work. uh or"},{"id":"segment-600","startMs":663440,"endMs":664870,"text":"are looking into content work. uh or\nsomebody from marketing that wants to"},{"id":"segment-601","startMs":664870,"endMs":664880,"text":"somebody from marketing that wants to"},{"id":"segment-602","startMs":664880,"endMs":666470,"text":"somebody from marketing that wants to\nmake their entire marketing pipeline"},{"id":"segment-603","startMs":666470,"endMs":666480,"text":"make their entire marketing pipeline"},{"id":"segment-604","startMs":666480,"endMs":669590,"text":"make their entire marketing pipeline\nfaster, write a whole persona about it"},{"id":"segment-605","startMs":669590,"endMs":669600,"text":"faster, write a whole persona about it"},{"id":"segment-606","startMs":669600,"endMs":672550,"text":"faster, write a whole persona about it\nand then basically test the blog based"},{"id":"segment-607","startMs":672550,"endMs":672560,"text":"and then basically test the blog based"},{"id":"segment-608","startMs":672560,"endMs":675030,"text":"and then basically test the blog based\non that persona. Does it score well?"},{"id":"segment-609","startMs":675030,"endMs":675040,"text":"on that persona. Does it score well?"},{"id":"segment-610","startMs":675040,"endMs":676630,"text":"on that persona. Does it score well?\nWhat do they think it's missing? Where"},{"id":"segment-611","startMs":676630,"endMs":676640,"text":"What do they think it's missing? Where"},{"id":"segment-612","startMs":676640,"endMs":678230,"text":"What do they think it's missing? Where\nare the content gaps? That kind of"},{"id":"segment-613","startMs":678230,"endMs":678240,"text":"are the content gaps? That kind of"},{"id":"segment-614","startMs":678240,"endMs":680949,"text":"are the content gaps? That kind of\nthing. Resonance is really, really good."},{"id":"segment-615","startMs":680949,"endMs":680959,"text":"thing. Resonance is really, really good."},{"id":"segment-616","startMs":680959,"endMs":681910,"text":"thing. Resonance is really, really good.\nI could see it being like a"},{"id":"segment-617","startMs":681910,"endMs":681920,"text":"I could see it being like a"},{"id":"segment-618","startMs":681920,"endMs":684150,"text":"I could see it being like a\npharmaceutical company's best friend"},{"id":"segment-619","startMs":684150,"endMs":684160,"text":"pharmaceutical company's best friend"},{"id":"segment-620","startMs":684160,"endMs":685990,"text":"pharmaceutical company's best friend\nbecause you have to do so much work to"},{"id":"segment-621","startMs":685990,"endMs":686000,"text":"because you have to do so much work to"},{"id":"segment-622","startMs":686000,"endMs":687509,"text":"because you have to do so much work to\nmake sure that you aren't essentially"},{"id":"segment-623","startMs":687509,"endMs":687519,"text":"make sure that you aren't essentially"},{"id":"segment-624","startMs":687519,"endMs":690230,"text":"make sure that you aren't essentially\nalienating specific folks. And you also"},{"id":"segment-625","startMs":690230,"endMs":690240,"text":"alienating specific folks. And you also"},{"id":"segment-626","startMs":690240,"endMs":691910,"text":"alienating specific folks. And you also\nhave to talk in such a language that"},{"id":"segment-627","startMs":691910,"endMs":691920,"text":"have to talk in such a language that"},{"id":"segment-628","startMs":691920,"endMs":693509,"text":"have to talk in such a language that\nbasically you have to have a computer"},{"id":"segment-629","startMs":693509,"endMs":693519,"text":"basically you have to have a computer"},{"id":"segment-630","startMs":693519,"endMs":694870,"text":"basically you have to have a computer\ndecode it to be able to figure out what"},{"id":"segment-631","startMs":694870,"endMs":694880,"text":"decode it to be able to figure out what"},{"id":"segment-632","startMs":694880,"endMs":697509,"text":"decode it to be able to figure out what\nthe hell's being talk talked about. So"},{"id":"segment-633","startMs":697509,"endMs":697519,"text":"the hell's being talk talked about. So"},{"id":"segment-634","startMs":697519,"endMs":700630,"text":"the hell's being talk talked about. So\nresonance is a really really good one if"},{"id":"segment-635","startMs":700630,"endMs":700640,"text":"resonance is a really really good one if"},{"id":"segment-636","startMs":700640,"endMs":702949,"text":"resonance is a really really good one if\nyou're in one of those specific niches"},{"id":"segment-637","startMs":702949,"endMs":702959,"text":"you're in one of those specific niches"},{"id":"segment-638","startMs":702959,"endMs":704870,"text":"you're in one of those specific niches\nthat has to make sure that their content"},{"id":"segment-639","startMs":704870,"endMs":704880,"text":"that has to make sure that their content"},{"id":"segment-640","startMs":704880,"endMs":707110,"text":"that has to make sure that their content\nlands no matter what. And this was"},{"id":"segment-641","startMs":707110,"endMs":707120,"text":"lands no matter what. And this was"},{"id":"segment-642","startMs":707120,"endMs":708949,"text":"lands no matter what. And this was\nactually a really interesting talk and"},{"id":"segment-643","startMs":708949,"endMs":708959,"text":"actually a really interesting talk and"},{"id":"segment-644","startMs":708959,"endMs":712069,"text":"actually a really interesting talk and\nI'm actually at the bottom of this and"},{"id":"segment-645","startMs":712069,"endMs":712079,"text":"I'm actually at the bottom of this and"},{"id":"segment-646","startMs":712079,"endMs":714710,"text":"I'm actually at the bottom of this and\nyeah like I said it's there's so much to"},{"id":"segment-647","startMs":714710,"endMs":714720,"text":"yeah like I said it's there's so much to"},{"id":"segment-648","startMs":714720,"endMs":717269,"text":"yeah like I said it's there's so much to\nunpack from the event. Um, but if"},{"id":"segment-649","startMs":717269,"endMs":717279,"text":"unpack from the event. Um, but if"},{"id":"segment-650","startMs":717279,"endMs":719269,"text":"unpack from the event. Um, but if\nanybody has any questions or if anybody"},{"id":"segment-651","startMs":719269,"endMs":719279,"text":"anybody has any questions or if anybody"},{"id":"segment-652","startMs":719279,"endMs":720630,"text":"anybody has any questions or if anybody\nwas at the event and didn't get a chance"},{"id":"segment-653","startMs":720630,"endMs":720640,"text":"was at the event and didn't get a chance"},{"id":"segment-654","startMs":720640,"endMs":722389,"text":"was at the event and didn't get a chance\nto meet up, I'm more than happy to jump"},{"id":"segment-655","startMs":722389,"endMs":722399,"text":"to meet up, I'm more than happy to jump"},{"id":"segment-656","startMs":722399,"endMs":726470,"text":"to meet up, I'm more than happy to jump\non a call, chat, whatever. Um, yeah,"},{"id":"segment-657","startMs":726470,"endMs":726480,"text":"on a call, chat, whatever. Um, yeah,"},{"id":"segment-658","startMs":726480,"endMs":729350,"text":"on a call, chat, whatever. Um, yeah,\neverything was an absolute blast. Thanks"},{"id":"segment-659","startMs":729350,"endMs":729360,"text":"everything was an absolute blast. Thanks"},{"id":"segment-660","startMs":729360,"endMs":732310,"text":"everything was an absolute blast. Thanks\nfor inviting us. Thanks for listening."},{"id":"segment-661","startMs":732310,"endMs":732320,"text":"for inviting us. Thanks for listening."},{"id":"segment-662","startMs":732320,"endMs":736760,"text":"for inviting us. Thanks for listening.\nHave a great day, everybody. Bye-bye."}],"transcript":"I got the jacket on, and I want to show you this. Sanity Pioneer 2026. Very happy about that. Thanks everybody at Sanity, really appreciate it. Great event.\n\nEverything NYC, first of all. Wild landing page. I don't know if you've played around with it, but it actually has a full AI agent for this. The conference is at Pioneer Works, which is wild. I don't know if anybody's ever been there, but it's a really cool place. There's also an amazing light show or live art installation that was really cool. I've noticed that Sanity's design game has been going real high. It's looking really cool.\n\nLet's talk about the landing page. If you haven't seen it, there's an Everything 2026 recap. I'm going to tell you exactly what I think of everything on here.\n\nKnowledge bases is an interesting one. I didn't initially know what this was going to be, but effectively if you've used the Sanity context thing, it's kind of similar, but this is far better at creating a giant pool of information and being able to get that information and find out where the content gaps are. You can also find out what people are looking for depending on the level of security, and most importantly, you can find inconsistencies.\n\nPretty much everybody has tried creating a company portal in a multitude of different ways. We've tried it. We're actually in the process of building a Turboar brain. This was before knowledge base came out, but knowledge base actually makes it better. As soon as you build one of these, it works the exact same way as development. When somebody says as soon as you build a line of development, it's development debt because it's just a matter of time before systems upgrade, code changes, things get deleted.\n\nKnowledge base is interesting because it has this self-sustaining element of it where you can effectively say on your website that your pricing is a tenner to do this, but on your database it actually says that your pricing is 15 quid. Or on documentation it says your returns are 30 days but on the actual product page it says 15 days. Which one's the right one? That's one thing that knowledge base can do very well.\n\nThe other thing it can do very well is basically set up an MCP endpoint and then you can have people hit that MCP endpoint and find out exactly what people are searching for. This is really cool for two reasons. One because people are looking for things on your website and you've given them basically a way to interact with that, whether it be by chatbot or search or something else. You can basically hit that endpoint.\n\nBut the more interesting thing is that you can use this knowledge base for finding out what your LLMs are looking for if you use it in a certain way. You can feed the LLMs and say here's an endpoint that we're basically putting out there publicly, and then the LLMs can go hit that endpoint and you can serve that information back. But the cool thing is that you can actually find out where those knowledge gaps are. So if all the LLMs are trying to work out what we do for WordPress, I can have a heart attack and say there's no way I'm going to build that crap and then eventually have to be forced down to building WordPress because so many LLMs are going out to basically find that information.\n\nIt's really cool. It works with existing Sanity. What was most interesting is it also exists with websites that aren't on Sanity or systems that aren't on Sanity that are able to be scraped, and it also works with PDFs which is pretty wild. Definitely worth looking into. For forward thinking companies, I absolutely think this is going to be the big kicker thing for 2027.\n\nAnd talking of 2027, 2026 is the year of workflows. Everybody's releasing workflows. There was AI SDK and the workflow SDK and now Eve from Vercel. This is kind of more of a curated workflow system where you can essentially set the steps up.\n\nWhere I can see this working, if you haven't done this already, it's really cool, is that you could have somebody on the team, and realistically we should run a lawyer before we actually say anything on our blogs. So we might have multiple steps. We might have first version, AI slop version. The first version basically puts a whole bunch of AI content. We look for a bunch of competitors and say I want to have a blog that outranks A, B, and C. Cool, here's that slop 30,000 character article. Nobody wants to read this crap.\n\nStep two is a human comes in and goes, I don't want to read that. Let me cut it down a little bit. Maybe cut it down to 1,500 characters. Maybe throw a couple of colloquialisms in there. Eventually you're at the point where you think, oh, step two, that's great. There's a human in the loop. I've proof read it. It looks good. Cool, let me move it on to step three.\n\nStep three is your legal team that goes, oh my god, you can't say that. You can't say that. And we'll probably get sued if you say that. So we can go back to step two again. Human comes in the loop. Okay, let me fix this and then push it back to legal until it's completely milquetoast and it says nothing offensive about anybody and we can push it out to the live website. That's realistically one of the use cases of workflows.\n\nBut it doesn't have to be just three steps. It could be 20 steps. It could be two steps. It could be an entire AI workflow that goes for 10 steps and then there's only a human at the 10th step. The limit is your imagination. I could see this being super useful, especially with teams that are going for internationalized content. Workflows is going to be huge.\n\nThere's also videos on here. These videos weren't here originally, but they're definitely worth a watch.\n\nContent variants is one I'm not sure how much I'm allowed to say about. It looks like some variation of content that you're writing. From what I can see, read this bit here. I'll say no more.\n\nDurable functions is this one I'm arguably the most excited for because I'm a big fan of AB testing and personalization and a lot of other stuff. Durable functions is great because you're actually getting these things inside of Sanity. Everything is very native to Sanity.\n\nI can see that the way that this is going is that for example, you have development environments. You probably want to have Next.js and Vercel and that whole thing feels seamless. You can also use Eve and that's like the AI side of things from a development perspective. And then there's a content platform which is Sanity where you have Sanity's durable functions, Sanity's AI actions, Sanity's workflows, and Sanity's knowledge bases, all of these things coming together.\n\nI think there's never been a better time to build like your website, your company support pages, your company AI bot, the processes, the way that if you have a whole returns process, you can basically give that knowledge base and you can give every answer and every question possible that comes from your entire surface of your website, support pages, PDFs, everything. It's a really good time to basically silo the two of those things only when they need to be siloed and basically build two totally separate systems. One that's more focused around the development side, one that's more focused around the content side and marry the two of them up in perfect harmony for headless stuff. It is a very cool time.\n\nSanity blueprints is neat as well. This one's coming soon, not even a beta. A Sanity blueprint is basically a speed running a function. One of the ones that we've used before was a Sanity blueprint to do redirects. So for example, if you change a page URL, the Sanity function immediately fires off and puts a redirect from page A, which it used to be, to page B. So you don't lose any of the SEO from people that would go to the old page that might be indexed in a whole host of different places. It just redirects to the next one without you even having to think. The beauty of blueprints is it just comes in, it knows how your setup is and it builds it.\n\nThis is especially interesting to us because we've had this long-term question about Turboar of should we make this kind of a piecemeal offering or should we have very distinctive repos that people can take from and build.\n\nProject Horizon looks wild is all I'm going to say. There's a lot of very cool things on the horizon that are coming from Sanity. It looks like it's very agentic. Agents use tools, delegate tasks, and move projects through to completion with your team in the loop the whole way. This bit is very cool, and I would be very curious as to how this looks in the future.\n\nResonance I remember was really cool. Basically resonance is a way of testing content. We saw this when we were looking at it on here with the MGH life sciences folks. It's a great way of being able to get that same sort of committee. If you're going to push something out there and you have a whole bunch of personas that are specific for your market. For us, we might have tech-conscious CTOs that are looking into content work or somebody from marketing that wants to make their entire marketing pipeline faster. Write a whole persona about it and then basically test the blog based on that persona. Does it score well? What do they think it's missing? Where are the content gaps?\n\nResonance is really good. I could see it being a pharmaceutical company's best friend because you have to do so much work to make sure that you aren't essentially alienating specific folks. You also have to talk in such a language that basically you have to have a computer decode it to be able to figure out what the hell's being talked about. Resonance is a really good one if you're in one of those specific niches that has to make sure that their content lands no matter what.\n\nThere's so much to unpack from the event. If anybody has any questions or if anybody was at the event and didn't get a chance to meet up, I'm more than happy to jump on a call or chat. Everything was an absolute blast. Thanks for inviting us.","transcriptOrigin":"Edited transcript from the original Roboto page","thumbnailUrl":"https://img.youtube.com/vi/oj1TP63OmEI/maxresdefault.jpg","durationSeconds":750,"videoId":"oj1TP63OmEI","publisherName":"Roboto Studio","faqs":[{"question":"What is Sanity's knowledge base feature?","answer":"Knowledge base creates a giant pool of information from your content and helps you find gaps and inconsistencies across your website, database, documentation, and PDFs. You can use it to spot when pricing differs between your site and database, or when return policies contradict each other across different pages, helping you maintain accurate information everywhere.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"},{"question":"How can knowledge bases help with content inconsistencies?","answer":"It surfaces conflicts like when your website says pricing is ten pounds but your database says fifteen, or when documentation claims thirty-day returns but your product page says fifteen days. You can then identify which information is correct and update your systems accordingly to keep everything aligned.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"},{"question":"What are Sanity workflows and how do they work?","answer":"Workflows let you set up multiple steps for content approval and refinement. For example, you might have an AI generate a draft, a human editor cut it down and add personality, then a legal team review it before publishing. You can have two steps, ten steps, or twenty steps depending on your needs and team structure.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"},{"question":"Can knowledge bases work with non-Sanity systems?","answer":"Yes, knowledge bases work with existing Sanity setups but also with websites and systems that aren't on Sanity as long as they can be scraped, and they work with PDFs too. This flexibility makes it useful for companies with diverse technical stacks who want to consolidate their information and find gaps.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"},{"question":"What are Sanity blueprints?","answer":"Blueprints are coming soon and automate common tasks by understanding your setup and building solutions without manual work. For example, a redirect blueprint watches for URL changes and automatically creates redirects from old pages to new ones so you don't lose search rankings from indexed old links.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"},{"question":"How can knowledge bases help LLMs and AI agents?","answer":"You can set up a knowledge base as an MCP endpoint that LLMs and AI agents can query to find information. This lets you see what information they're searching for and identify content gaps. If multiple LLMs repeatedly search for something you haven't documented, you know that's a priority to build.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"},{"question":"What is Resonance and who should use it?","answer":"Resonance tests how well your content performs with specific personas like CTOs or marketers. It scores content against your target audience and shows what's missing or what they need clarified. It's especially valuable for regulated industries like pharmaceuticals where content must land perfectly with specific personas and meet strict compliance standards.","sourceUrl":"https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced"}],"path":"/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced","indexable":false,"contentHash":"fce79ff8068291cf3dbf03abcccc4a60a4069270c6cb073cf87ada10c0bfceca","representations":{"html":"https://bestsanityagency.com/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced","markdown":"https://bestsanityagency.com/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced.md","json":"https://bestsanityagency.com/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced.json"},"generation":"5e39adeb9fc695d06857c3e4","jsonLd":{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://robotostudio.com/#organization","name":"Roboto Studio","url":"https://robotostudio.com/","sameAs":["https://clutch.co/profile/roboto-studio","https://www.youtube.com/@robotostudio","https://x.com/studioroboto"]},{"@type":"Person","@id":"https://robotostudio.com/blog/author/jono#person","name":"Jono Alford","url":"https://robotostudio.com/blog/author/jono","sameAs":["https://dev.to/jonoroboto","https://x.com/jonoalford","https://www.reddit.com/user/jonoalford/"],"worksFor":{"@id":"https://robotostudio.com/#organization"}},{"@type":"Person","@id":"https://robotostudio.com/blog/author/sne#person","name":"Sne Tripathi","url":"https://robotostudio.com/blog/author/sne","sameAs":["https://x.com/sne_hil"],"worksFor":{"@id":"https://robotostudio.com/#organization"}},{"@type":"WebSite","@id":"https://bestsanityagency.com/#website","url":"https://bestsanityagency.com","name":"Roboto Studio evidence","publisher":{"@id":"https://robotostudio.com/#organization"}},{"@type":"WebPage","@id":"https://bestsanityagency.com/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced#page","url":"https://bestsanityagency.com/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced","name":"Sanity Everything NYC 2026 recap: every feature announced","publisher":{"@id":"https://robotostudio.com/#organization"},"mainEntity":{"@id":"https://www.youtube.com/watch?v=oj1TP63OmEI"},"isPartOf":{"@id":"https://bestsanityagency.com/#website"}},{"@id":"https://www.youtube.com/watch?v=oj1TP63OmEI","name":"Sanity Everything NYC 2026 recap: every feature announced","url":"https://www.youtube.com/watch?v=oj1TP63OmEI","datePublished":"2026-09-18T00:00:00.000Z","inLanguage":"en","author":[],"@type":"VideoObject","description":"A walkthrough of everything announced at Sanity's Everything NYC 2026 event, covering Knowledge Bases, Workflows, Content Variants, Durable Functions, Blueprints, Project Horizon and Resonance.","transcript":"I got the jacket on, and I want to show you this. Sanity Pioneer 2026. Very happy about that. Thanks everybody at Sanity, really appreciate it. Great event.\n\nEverything NYC, first of all. Wild landing page. I don't know if you've played around with it, but it actually has a full AI agent for this. The conference is at Pioneer Works, which is wild. I don't know if anybody's ever been there, but it's a really cool place. There's also an amazing light show or live art installation that was really cool. I've noticed that Sanity's design game has been going real high. It's looking really cool.\n\nLet's talk about the landing page. If you haven't seen it, there's an Everything 2026 recap. I'm going to tell you exactly what I think of everything on here.\n\nKnowledge bases is an interesting one. I didn't initially know what this was going to be, but effectively if you've used the Sanity context thing, it's kind of similar, but this is far better at creating a giant pool of information and being able to get that information and find out where the content gaps are. You can also find out what people are looking for depending on the level of security, and most importantly, you can find inconsistencies.\n\nPretty much everybody has tried creating a company portal in a multitude of different ways. We've tried it. We're actually in the process of building a Turboar brain. This was before knowledge base came out, but knowledge base actually makes it better. As soon as you build one of these, it works the exact same way as development. When somebody says as soon as you build a line of development, it's development debt because it's just a matter of time before systems upgrade, code changes, things get deleted.\n\nKnowledge base is interesting because it has this self-sustaining element of it where you can effectively say on your website that your pricing is a tenner to do this, but on your database it actually says that your pricing is 15 quid. Or on documentation it says your returns are 30 days but on the actual product page it says 15 days. Which one's the right one? That's one thing that knowledge base can do very well.\n\nThe other thing it can do very well is basically set up an MCP endpoint and then you can have people hit that MCP endpoint and find out exactly what people are searching for. This is really cool for two reasons. One because people are looking for things on your website and you've given them basically a way to interact with that, whether it be by chatbot or search or something else. You can basically hit that endpoint.\n\nBut the more interesting thing is that you can use this knowledge base for finding out what your LLMs are looking for if you use it in a certain way. You can feed the LLMs and say here's an endpoint that we're basically putting out there publicly, and then the LLMs can go hit that endpoint and you can serve that information back. But the cool thing is that you can actually find out where those knowledge gaps are. So if all the LLMs are trying to work out what we do for WordPress, I can have a heart attack and say there's no way I'm going to build that crap and then eventually have to be forced down to building WordPress because so many LLMs are going out to basically find that information.\n\nIt's really cool. It works with existing Sanity. What was most interesting is it also exists with websites that aren't on Sanity or systems that aren't on Sanity that are able to be scraped, and it also works with PDFs which is pretty wild. Definitely worth looking into. For forward thinking companies, I absolutely think this is going to be the big kicker thing for 2027.\n\nAnd talking of 2027, 2026 is the year of workflows. Everybody's releasing workflows. There was AI SDK and the workflow SDK and now Eve from Vercel. This is kind of more of a curated workflow system where you can essentially set the steps up.\n\nWhere I can see this working, if you haven't done this already, it's really cool, is that you could have somebody on the team, and realistically we should run a lawyer before we actually say anything on our blogs. So we might have multiple steps. We might have first version, AI slop version. The first version basically puts a whole bunch of AI content. We look for a bunch of competitors and say I want to have a blog that outranks A, B, and C. Cool, here's that slop 30,000 character article. Nobody wants to read this crap.\n\nStep two is a human comes in and goes, I don't want to read that. Let me cut it down a little bit. Maybe cut it down to 1,500 characters. Maybe throw a couple of colloquialisms in there. Eventually you're at the point where you think, oh, step two, that's great. There's a human in the loop. I've proof read it. It looks good. Cool, let me move it on to step three.\n\nStep three is your legal team that goes, oh my god, you can't say that. You can't say that. And we'll probably get sued if you say that. So we can go back to step two again. Human comes in the loop. Okay, let me fix this and then push it back to legal until it's completely milquetoast and it says nothing offensive about anybody and we can push it out to the live website. That's realistically one of the use cases of workflows.\n\nBut it doesn't have to be just three steps. It could be 20 steps. It could be two steps. It could be an entire AI workflow that goes for 10 steps and then there's only a human at the 10th step. The limit is your imagination. I could see this being super useful, especially with teams that are going for internationalized content. Workflows is going to be huge.\n\nThere's also videos on here. These videos weren't here originally, but they're definitely worth a watch.\n\nContent variants is one I'm not sure how much I'm allowed to say about. It looks like some variation of content that you're writing. From what I can see, read this bit here. I'll say no more.\n\nDurable functions is this one I'm arguably the most excited for because I'm a big fan of AB testing and personalization and a lot of other stuff. Durable functions is great because you're actually getting these things inside of Sanity. Everything is very native to Sanity.\n\nI can see that the way that this is going is that for example, you have development environments. You probably want to have Next.js and Vercel and that whole thing feels seamless. You can also use Eve and that's like the AI side of things from a development perspective. And then there's a content platform which is Sanity where you have Sanity's durable functions, Sanity's AI actions, Sanity's workflows, and Sanity's knowledge bases, all of these things coming together.\n\nI think there's never been a better time to build like your website, your company support pages, your company AI bot, the processes, the way that if you have a whole returns process, you can basically give that knowledge base and you can give every answer and every question possible that comes from your entire surface of your website, support pages, PDFs, everything. It's a really good time to basically silo the two of those things only when they need to be siloed and basically build two totally separate systems. One that's more focused around the development side, one that's more focused around the content side and marry the two of them up in perfect harmony for headless stuff. It is a very cool time.\n\nSanity blueprints is neat as well. This one's coming soon, not even a beta. A Sanity blueprint is basically a speed running a function. One of the ones that we've used before was a Sanity blueprint to do redirects. So for example, if you change a page URL, the Sanity function immediately fires off and puts a redirect from page A, which it used to be, to page B. So you don't lose any of the SEO from people that would go to the old page that might be indexed in a whole host of different places. It just redirects to the next one without you even having to think. The beauty of blueprints is it just comes in, it knows how your setup is and it builds it.\n\nThis is especially interesting to us because we've had this long-term question about Turboar of should we make this kind of a piecemeal offering or should we have very distinctive repos that people can take from and build.\n\nProject Horizon looks wild is all I'm going to say. There's a lot of very cool things on the horizon that are coming from Sanity. It looks like it's very agentic. Agents use tools, delegate tasks, and move projects through to completion with your team in the loop the whole way. This bit is very cool, and I would be very curious as to how this looks in the future.\n\nResonance I remember was really cool. Basically resonance is a way of testing content. We saw this when we were looking at it on here with the MGH life sciences folks. It's a great way of being able to get that same sort of committee. If you're going to push something out there and you have a whole bunch of personas that are specific for your market. For us, we might have tech-conscious CTOs that are looking into content work or somebody from marketing that wants to make their entire marketing pipeline faster. Write a whole persona about it and then basically test the blog based on that persona. Does it score well? What do they think it's missing? Where are the content gaps?\n\nResonance is really good. I could see it being a pharmaceutical company's best friend because you have to do so much work to make sure that you aren't essentially alienating specific folks. You also have to talk in such a language that basically you have to have a computer decode it to be able to figure out what the hell's being talked about. Resonance is a really good one if you're in one of those specific niches that has to make sure that their content lands no matter what.\n\nThere's so much to unpack from the event. If anybody has any questions or if anybody was at the event and didn't get a chance to meet up, I'm more than happy to jump on a call or chat. Everything was an absolute blast. Thanks for inviting us.","thumbnailUrl":"https://img.youtube.com/vi/oj1TP63OmEI/maxresdefault.jpg","embedUrl":"https://www.youtube.com/embed/oj1TP63OmEI","uploadDate":"2026-09-18T00:00:00.000Z","duration":"PT750S","publisher":{"@type":"Organization","name":"Roboto Studio"},"caption":{"@type":"MediaObject","contentUrl":"https://bestsanityagency.com/videos/oj1TP63OmEI/sanity-everything-nyc-2026-recap-every-feature-announced.vtt","encodingFormat":"text/vtt"}}]}}