Contentful Pricing: Free vs Lite vs Enterprise - What You Actually Need

0:06Hey folks, how's it going? How are you

0:06Hey folks, how's it going? How are you doing today? So, I'm glad you've jumped

0:08doing today? So, I'm glad you've jumped

0:08doing today? So, I'm glad you've jumped in here. I want to talk about Contentful

0:10in here. I want to talk about Contentful

0:10in here. I want to talk about Contentful pricing, and I'm going to save you a lot

0:12pricing, and I'm going to save you a lot

0:12pricing, and I'm going to save you a lot of money. I guarantee it. So, let's

0:15of money. I guarantee it. So, let's

0:15of money. I guarantee it. So, let's start with the pricing here. It's nice

0:18start with the pricing here. It's nice

0:18start with the pricing here. It's nice and simple.

0:19and simple.

0:19and simple. It's only got three tiers.

0:22It's only got three tiers.

0:22It's only got three tiers. That's what you might think coming in

0:23That's what you might think coming in

0:23That's what you might think coming in here. That's not the case, and there's a

0:25here. That's not the case, and there's a

0:25here. That's not the case, and there's a lot more that's lurking below the

0:27lot more that's lurking below the

0:27lot more that's lurking below the surface like a shark. Um let's start

0:30surface like a shark. Um let's start

0:30surface like a shark. Um let's start with free. So, free is good. Everybody

0:33with free. So, free is good. Everybody

0:33with free. So, free is good. Everybody loves a free tier, especially

0:34loves a free tier, especially

0:34loves a free tier, especially developers. We love being cheap, right?

0:36developers. We love being cheap, right?

0:36developers. We love being cheap, right? Um free gets 10 users, two roles, two

0:39Um free gets 10 users, two roles, two

0:39Um free gets 10 users, two roles, two locales, 100K API calls a month, and 50

0:42locales, 100K API calls a month, and 50

0:42locales, 100K API calls a month, and 50 GB a month CDN bandwidth. Um I'm going

0:45GB a month CDN bandwidth. Um I'm going

0:45GB a month CDN bandwidth. Um I'm going to say something controversial here.

0:47to say something controversial here.

0:47to say something controversial here. You can run most websites with these

0:49You can run most websites with these

0:49You can run most websites with these stats. Almost every website that we have

0:51stats. Almost every website that we have

0:51stats. Almost every website that we have and that we've built that's been well

0:53and that we've built that's been well

0:53and that we've built that's been well optimized sits below these stats. It's

0:56optimized sits below these stats. It's

0:56optimized sits below these stats. It's only the the type of website that has,

0:58only the the type of website that has,

0:58only the the type of website that has, you know, like 50,000 users coming

0:59you know, like 50,000 users coming

0:59you know, like 50,000 users coming through a month um and starts moving

1:02through a month um and starts moving

1:02through a month um and starts moving into, you know, like higher SME, lower

1:04into, you know, like higher SME, lower

1:04into, you know, like higher SME, lower enterprise that really start not hitting

1:06enterprise that really start not hitting

1:06enterprise that really start not hitting these stats.

1:08these stats.

1:08these stats. However,

1:09However,

1:09However, there's only a couple of options here

1:11there's only a couple of options here

1:11there's only a couple of options here when you want something like

1:12when you want something like

1:12when you want something like internationalization because you'll

1:14internationalization because you'll

1:14internationalization because you'll notice the two locales on free and the

1:16notice the two locales on free and the

1:16notice the two locales on free and the three locales on light. So, if you're

1:19three locales on light. So, if you're

1:19three locales on light. So, if you're going for an internationalized website,

1:21going for an internationalized website,

1:21going for an internationalized website, you want to take a moment, pause, think

1:23you want to take a moment, pause, think

1:23you want to take a moment, pause, think about this, and see what you're going to

1:25about this, and see what you're going to

1:25about this, and see what you're going to do with it. It may be worth having an

1:26do with it. It may be worth having an

1:27do with it. It may be worth having an initial call with the sales team over at

1:29initial call with the sales team over at

1:29initial call with the sales team over at Contentful, but I want to go back for a

1:31Contentful, but I want to go back for a

1:31Contentful, but I want to go back for a second and show you one more thing. So,

1:34second and show you one more thing. So,

1:34second and show you one more thing. So, remember how I said the pricing is

1:35remember how I said the pricing is

1:35remember how I said the pricing is relatively simple?

1:37relatively simple?

1:37relatively simple? Well, this is the bit where it stops

1:38Well, this is the bit where it stops

1:38Well, this is the bit where it stops becoming simple. There is one starter

1:41becoming simple. There is one starter

1:41becoming simple. There is one starter space included. So, if you press this,

1:43space included. So, if you press this,

1:43space included. So, if you press this, you get a whole new pricing table. So,

1:46you get a whole new pricing table. So,

1:46you get a whole new pricing table. So, we're we're talking tables inside of

1:47we're we're talking tables inside of

1:47we're we're talking tables inside of tables at this point. However, I'm going

1:49tables at this point. However, I'm going

1:49tables at this point. However, I'm going to tell you the most important thing.

1:50to tell you the most important thing.

1:50to tell you the most important thing. So, ignore everything I've said so far.

1:53So, ignore everything I've said so far.

1:53So, ignore everything I've said so far. What you want to care about is content

1:55What you want to care about is content

1:55What you want to care about is content types.

1:57types.

1:57types. Now, you can see on the top line it says

2:00Now, you can see on the top line it says

2:00Now, you can see on the top line it says 25 content types for the starter space

2:0425 content types for the starter space

2:0425 content types for the starter space and 50 content types for the light

2:06and 50 content types for the light

2:06and 50 content types for the light space. Okay? Now, we're going to go flip

2:09space. Okay? Now, we're going to go flip

2:09space. Okay? Now, we're going to go flip back to the original pricing and we're

2:10back to the original pricing and we're

2:11back to the original pricing and we're going to see what you get. You get Okay,

2:12going to see what you get. You get Okay,

2:12going to see what you get. You get Okay, you get one starter space. You get one

2:15you get one starter space. You get one

2:15you get one starter space. You get one light space. You get one starter space.

2:18light space. You get one starter space.

2:18light space. You get one starter space. You can have multiple custom spaces. For

2:21You can have multiple custom spaces. For

2:21You can have multiple custom spaces. For the sake of this, I'm going to call a

2:23the sake of this, I'm going to call a

2:23the sake of this, I'm going to call a space a data

2:25space a data

2:25space a data base, okay? Just for the sake of it, I

2:28base, okay? Just for the sake of it, I

2:28base, okay? Just for the sake of it, I know it's not exactly a fair comparison

2:30know it's not exactly a fair comparison

2:30know it's not exactly a fair comparison to make, but let's stick with that

2:32to make, but let's stick with that

2:32to make, but let's stick with that nomenclature because it's important.

2:35nomenclature because it's important.

2:35nomenclature because it's important. Now, if you look at this,

2:37Now, if you look at this,

2:37Now, if you look at this, you see the content type. So, 25, right?

2:39you see the content type. So, 25, right?

2:39you see the content type. So, 25, right? Now, when we think about content types,

2:41Now, when we think about content types,

2:41Now, when we think about content types, the easiest way to think of it is each

2:44the easiest way to think of it is each

2:44the easiest way to think of it is each unique repeatable document, okay? Repeat

2:47unique repeatable document, okay? Repeat

2:47unique repeatable document, okay? Repeat that after me. Each unique repeatable

2:49that after me. Each unique repeatable

2:49that after me. Each unique repeatable document. Um so, if you're thinking

2:51document. Um so, if you're thinking

2:51document. Um so, if you're thinking about a blog, that is a content type.

2:54about a blog, that is a content type.

2:54about a blog, that is a content type. So, one content type. Cool, okay? Now,

2:57So, one content type. Cool, okay? Now,

2:57So, one content type. Cool, okay? Now, you might be wondering what happens with

2:59you might be wondering what happens with

2:59you might be wondering what happens with nested things where you can repeat them

3:01nested things where you can repeat them

3:01nested things where you can repeat them again and again. Well, that's two

3:03again and again. Well, that's two

3:03again and again. Well, that's two content types. Now, let me tell you an

3:05content types. Now, let me tell you an

3:05content types. Now, let me tell you an anti-pattern that we've seen first-hand

3:06anti-pattern that we've seen first-hand

3:07anti-pattern that we've seen first-hand and people screw this up all the time.

3:09and people screw this up all the time.

3:09and people screw this up all the time. You've got SEO inside of a page. You've

3:11You've got SEO inside of a page. You've

3:11You've got SEO inside of a page. You've got meta titles, you've got meta

3:12got meta titles, you've got meta

3:12got meta titles, you've got meta descriptions, you've got the open graph

3:13descriptions, you've got the open graph

3:13descriptions, you've got the open graph title, open graph descriptions. You

3:15title, open graph descriptions. You

3:15title, open graph descriptions. You might be tempted to go, "Hold up. We're

3:19might be tempted to go, "Hold up. We're

3:19might be tempted to go, "Hold up. We're going to use that across multiple pages.

3:22going to use that across multiple pages.

3:22going to use that across multiple pages. Why don't we make that a repeatable

3:24Why don't we make that a repeatable

3:24Why don't we make that a repeatable content type, okay? Nice and simple."

3:27content type, okay? Nice and simple."

3:27content type, okay? Nice and simple." Don't do it. This is wrong. Very, very

3:30Don't do it. This is wrong. Very, very

3:30Don't do it. This is wrong. Very, very wrong, okay?

3:32wrong, okay?

3:32wrong, okay? What you want to make sure that you're

3:33What you want to make sure that you're

3:33What you want to make sure that you're doing is you are building these

3:35doing is you are building these

3:35doing is you are building these long-form big chunky schemas for each of

3:38long-form big chunky schemas for each of

3:38long-form big chunky schemas for each of these content types. If you do what I've

3:40these content types. If you do what I've

3:40these content types. If you do what I've just said with SEO, Contentful uses

3:43just said with SEO, Contentful uses

3:43just said with SEO, Contentful uses these as repeatable pieces of data,

3:45these as repeatable pieces of data,

3:45these as repeatable pieces of data, okay? Everything is repeatable.

3:47okay? Everything is repeatable.

3:47okay? Everything is repeatable. Everything is referenceable. So, what

3:49Everything is referenceable. So, what

3:49Everything is referenceable. So, what that means is

3:51that means is

3:51that means is if you put that SEO there, you're never

3:53if you put that SEO there, you're never

3:53if you put that SEO there, you're never going to repeat meta titles again and

3:55going to repeat meta titles again and

3:55going to repeat meta titles again and again and again or it's very unlikely

3:57again and again or it's very unlikely

3:57again and again or it's very unlikely that you do that because it's bad SEO

3:59that you do that because it's bad SEO

3:59that you do that because it's bad SEO practice. You don't want to have 10 of

4:01practice. You don't want to have 10 of

4:01practice. You don't want to have 10 of the same SEO titles across all of the of

4:04the same SEO titles across all of the of

4:04the same SEO titles across all of the of the website. You realistically have to

4:06the website. You realistically have to

4:06the website. You realistically have to have a one-and-done. However, now you've

4:08have a one-and-done. However, now you've

4:08have a one-and-done. However, now you've taken up two content types. And so, as

4:11taken up two content types. And so, as

4:11taken up two content types. And so, as you can see, this gets very tight very

4:14you can see, this gets very tight very

4:14you can see, this gets very tight very quickly. So, let me give you another

4:16quickly. So, let me give you another

4:16quickly. So, let me give you another example, which is page builder blocks.

4:19example, which is page builder blocks.

4:19example, which is page builder blocks. Now, with every single new kind of

4:20Now, with every single new kind of

4:20Now, with every single new kind of website that you want to build, you want

4:22website that you want to build, you want

4:22website that you want to build, you want to have pages where you can, you know,

4:23to have pages where you can, you know,

4:24to have pages where you can, you know, shuffle the blocks that exist inside of

4:25shuffle the blocks that exist inside of

4:25shuffle the blocks that exist inside of the page.

4:27the page.

4:27the page. Now, you can you see where we're going

4:28Now, you can you see where we're going

4:28Now, you can you see where we're going with this? That's page, which is a

4:29with this? That's page, which is a

4:29with this? That's page, which is a content type. So, now we're up to two

4:31content type. So, now we're up to two

4:31content type. So, now we're up to two content types, and we want to have 10

4:33content types, and we want to have 10

4:33content types, and we want to have 10 page builder blocks. Cool, 10 page

4:35page builder blocks. Cool, 10 page

4:35page builder blocks. Cool, 10 page builder blocks. Well, hold up for a

4:37builder blocks. Well, hold up for a

4:37builder blocks. Well, hold up for a second.

4:38second.

4:38second. That means we're up to 12 content types.

4:41That means we're up to 12 content types.

4:41That means we're up to 12 content types. So, we've basically exhausted half of

4:43So, we've basically exhausted half of

4:44So, we've basically exhausted half of the available content types on the

4:45the available content types on the

4:45the available content types on the starter space or, let me do the maths, a

4:48starter space or, let me do the maths, a

4:48starter space or, let me do the maths, a quarter on the light space. Okay? So, as

4:52quarter on the light space. Okay? So, as

4:52quarter on the light space. Okay? So, as soon as you go past that light space,

4:54soon as you go past that light space,

4:54soon as you go past that light space, that's come talk to sales. Come talk to

4:56that's come talk to sales. Come talk to

4:56that's come talk to sales. Come talk to us. You know what that means?

4:59us. You know what that means?

4:59us. You know what that means? Cash money, baby. So, what you want to

5:01Cash money, baby. So, what you want to

5:01Cash money, baby. So, what you want to do is is you want to make sure that you

5:02do is is you want to make sure that you

5:02do is is you want to make sure that you are you are being very very uh specific

5:06are you are being very very uh specific

5:06are you are being very very uh specific and

5:07and

5:07and you know, positioning the content types

5:09you know, positioning the content types

5:09you know, positioning the content types correctly when you build these kind of

5:11correctly when you build these kind of

5:11correctly when you build these kind of websites. So, building a blog, again,

5:13websites. So, building a blog, again,

5:13websites. So, building a blog, again, there is another usage of a content

5:15there is another usage of a content

5:15there is another usage of a content type. What about authors? Okay, there

5:18type. What about authors? Okay, there

5:18type. What about authors? Okay, there you go. There's another content type.

5:19you go. There's another content type.

5:19you go. There's another content type. We're up to 13 content types. What about

5:22We're up to 13 content types. What about

5:22We're up to 13 content types. What about categories? 14 content types.

5:25categories? 14 content types.

5:25categories? 14 content types. I hope this makes a lot of sense. Uh the

5:27I hope this makes a lot of sense. Uh the

5:27I hope this makes a lot of sense. Uh the records you probably won't hit unless

5:29records you probably won't hit unless

5:29records you probably won't hit unless you're like, I don't know, you're new to

5:31you're like, I don't know, you're new to

5:31you're like, I don't know, you're new to the world or something. You're going to

5:32the world or something. You're going to

5:32the world or something. You're going to have 10,000 records. It's a lot of

5:34have 10,000 records. It's a lot of

5:34have 10,000 records. It's a lot of records. Uh we very very rarely see this

5:37records. Uh we very very rarely see this

5:37records. Uh we very very rarely see this unless you're doing something where it

5:39unless you're doing something where it

5:39unless you're doing something where it syncs data from another system and

5:41syncs data from another system and

5:41syncs data from another system and you're syncing it into Contentful. Then

5:43you're syncing it into Contentful. Then

5:43you're syncing it into Contentful. Then you might hit this record. Um but

5:45you might hit this record. Um but

5:45you might hit this record. Um but effectively, the 50,000 records you

5:47effectively, the 50,000 records you

5:47effectively, the 50,000 records you won't hit. Uh, workflows, nice thing.

5:50won't hit. Uh, workflows, nice thing.

5:51won't hit. Uh, workflows, nice thing. Uh, additional API usage calls usage.

5:53Uh, additional API usage calls usage.

5:53Uh, additional API usage calls usage. This is great. Realistically, you won't

5:56This is great. Realistically, you won't

5:56This is great. Realistically, you won't hit anything else inside of here apart

5:58hit anything else inside of here apart

5:58hit anything else inside of here apart from these two and apart from the

6:01from these two and apart from the

6:01from these two and apart from the internationalization.

6:02internationalization.

6:02internationalization. Um,

6:03Um,

6:03Um, now that's essentially the two things

6:06now that's essentially the two things

6:06now that's essentially the two things that I would care about. There is also

6:08that I would care about. There is also

6:08that I would care about. There is also add-on. So, I think if we go further

6:10add-on. So, I think if we go further

6:10add-on. So, I think if we go further down here, you move straight into the

6:12down here, you move straight into the

6:12down here, you move straight into the enterprise plan, which I am happy to

6:14enterprise plan, which I am happy to

6:14enterprise plan, which I am happy to kind of talk about. I don't want to

6:15kind of talk about. I don't want to

6:15kind of talk about. I don't want to spend too much time on it today because

6:17spend too much time on it today because

6:17spend too much time on it today because realistically you're not watching this

6:19realistically you're not watching this

6:19realistically you're not watching this video for enterprise plans. If you are,

6:21video for enterprise plans. If you are,

6:21video for enterprise plans. If you are, get in touch with me, you know, it's

6:23get in touch with me, you know, it's

6:23get in touch with me, you know, it's good. It's good. We want a little bit of

6:25good. It's good. We want a little bit of

6:25good. It's good. We want a little bit of cash money. So, uh, but yeah,

6:27cash money. So, uh, but yeah,

6:27cash money. So, uh, but yeah, essentially there is personalization,

6:29essentially there is personalization,

6:29essentially there is personalization, there is AI actions, and there is

6:30there is AI actions, and there is

6:31there is AI actions, and there is studio. I personally do not like studio.

6:34studio. I personally do not like studio.

6:34studio. I personally do not like studio. This is a personal preference. I am a

6:36This is a personal preference. I am a

6:36This is a personal preference. I am a big fan of things where you can do them

6:38big fan of things where you can do them

6:38big fan of things where you can do them programmatically or with AI, and I

6:40programmatically or with AI, and I

6:40programmatically or with AI, and I especially think this is going to be

6:41especially think this is going to be

6:41especially think this is going to be important coming into the next few

6:43important coming into the next few

6:43important coming into the next few years. But the personalization is very

6:45years. But the personalization is very

6:45years. But the personalization is very valuable because every single headless

6:47valuable because every single headless

6:47valuable because every single headless content management system is very

6:49content management system is very

6:49content management system is very difficult to build personalization for.

6:52difficult to build personalization for.

6:52difficult to build personalization for. And especially when it's not integrated.

6:54And especially when it's not integrated.

6:54And especially when it's not integrated. However, Contentful I think acquired, I

6:56However, Contentful I think acquired, I

6:56However, Contentful I think acquired, I forgot what company it was, but they

6:57forgot what company it was, but they

6:57forgot what company it was, but they acquired somebody at some point for the

6:59acquired somebody at some point for the

6:59acquired somebody at some point for the personalization. I've seen this first

7:01personalization. I've seen this first

7:01personalization. I've seen this first hand. It is very nicely integrated. It's

7:04hand. It is very nicely integrated. It's

7:04hand. It is very nicely integrated. It's very, very good. So, if you are a big

7:06very, very good. So, if you are a big

7:06very, very good. So, if you are a big company going to Contentful and you are

7:08company going to Contentful and you are

7:08company going to Contentful and you are looking at the enterprise edition, the

7:10looking at the enterprise edition, the

7:10looking at the enterprise edition, the personalization and the AI actions are

7:12personalization and the AI actions are

7:12personalization and the AI actions are both very, very good features. I would

7:15both very, very good features. I would

7:15both very, very good features. I would honestly personally say skip the studio

7:18honestly personally say skip the studio

7:18honestly personally say skip the studio um, because I'm not such a big fan of,

7:19um, because I'm not such a big fan of,

7:19um, because I'm not such a big fan of, you know, like drag and drop because,

7:21you know, like drag and drop because,

7:21you know, like drag and drop because, you know, you're you're pretty much at

7:22you know, you're you're pretty much at

7:22you know, you're you're pretty much at the stage of Framer or Webflow at that

7:24the stage of Framer or Webflow at that

7:24the stage of Framer or Webflow at that point, and we both know they're ass. Um,

7:27point, and we both know they're ass. Um,

7:27point, and we both know they're ass. Um, so, yeah, essentially this is the

7:29so, yeah, essentially this is the

7:29so, yeah, essentially this is the pricing. If you have questions, drop

7:31pricing. If you have questions, drop

7:31pricing. If you have questions, drop them down in the comments below. I hope

7:33them down in the comments below. I hope

7:33them down in the comments below. I hope this has helped somebody. Give us a

7:34this has helped somebody. Give us a

7:34this has helped somebody. Give us a shout. Have a great day, everybody.

7:36shout. Have a great day, everybody.

7:36shout. Have a great day, everybody. Bye-bye.